The Creative Penn

APRIL 1, 2024

There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle.

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ProWritingAid

DECEMBER 15, 2022

Book marketing can be daunting for authors, but you don’t need to be a marketing expert to succeed! Here are 14 book marketing tips to get you started.

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Neil Patel

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format.

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Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

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Content Marketing Institute

NOVEMBER 30, 2020

You can’t judge a book by its cover. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

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Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

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Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

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Content Marketing Institute

JANUARY 27, 2022

You won't find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more. Continue reading →

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Content Marketing Institute

MARCH 18, 2021

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.

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Verblio

DECEMBER 21, 2022

Episode 119 of Yes, and Marketing. Last year, we invited Doug Burdett to share the best marketing books of the year with us. We learned so much and his suggestions on marketing books to read were so helpful that we’ve invited him back to do it again. Best overall marketing book of 2022.

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The Idea Logical Company

MAY 8, 2024

My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

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Ben Settle

APRIL 10, 2024

Here’s what I mean: Over the last couple years especially… several people both from my email list (and most recently on Twitter) have been asking me how to go about morphing their current info publishing business into a business like mine with a print newsletter, selling print books, etc. And it put a definite limit on sales potential.

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Content Marketing Institute

DECEMBER 17, 2019

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year.

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Content Marketing Institute

JANUARY 13, 2020

You can’t judge a book by its cover. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading → The post Curate the Ultimate Content Marketing Library With These 51 Book Picks appeared first on Content Marketing Institute.

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Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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Content Marketing Institute

FEBRUARY 8, 2019

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills.

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The Idea Logical Company

JANUARY 4, 2023

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. That was the total number of books “in print” in English in the world.

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Melanie Saxton

MAY 2, 2024

However, I have put my legal training to good use by editing books for lawyer authors (including one in Austin) and blogging for law firms and sole practitioners. In a competitive market, it’s good to have a professional on your side. The tuition was too pricey! If it has to do with words, I’m involved!

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Enchanting Marketing

APRIL 23, 2024

How the masters of explanation use this technique Chip and Dan Heath apply the Zoom-In-Zoom-Out technique in all their books to educate business readers. Below follows an example from their book The Power of Moments. Shall I show you? I am not so worried about what people will think anymore.

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Publishing Trends

MAY 3, 2024

Police Make Arrest in Antique Book Ring Should Books Have “No-Ai” Stamps on Covers? What Book Marketing Strategies Worked for These Authors? Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who Makes Up YA Readers?

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The Idea Logical Company

NOVEMBER 1, 2022

The ruling was explicitly to protect the “competition” for the “anticipated top-selling books” In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids coming in from a couple of other next-tier houses) will continue to have five well-funded suitors.

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The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast.

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Melanie Saxton

SEPTEMBER 27, 2023

Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Look no further!

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Nick Ursborne

APRIL 6, 2024

Ethan Mollick devotes a few pages to this in his book, Co-Intelligence – Living and Working with AI. This is a powerful message, and a great way to market your services, particularly if you start early and are among the first to talk to a company about the need for a Human In The Loop.

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Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Mary Karr discusses the importance of revision , and she shows us a rough draft of a sentence from her memoir Lit : Mother drove me to college in our yellow station wagon, and every night we stayed at a Holiday Inn, where we got drunk on screwdrivers. Want to know more? The rough draft. The power of stories.

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Enchanting Marketing

SEPTEMBER 19, 2023

The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. I used that story to explain how mistakes matter less than we think, also in content marketing. In content marketing, we give away valuable free gifts, too.

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Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!

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Elna Cain

DECEMBER 3, 2022

I remember thinking: “I wish there was a book about this!” ” Thankfully, I did find a book about this and many more that can help freelance writers at any stage of their career handle their money and discover financial freedom! That’s why it helps to grab one of the best personal finance books in this list!

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Jane Friedman

MAY 16, 2024

I realized a lifelong dream when I self-published my first book in August 2023. I followed all the marketing advice I received about entering the publishing world, including creating a website and selecting an email service provider. In November, it thrilled me to discover a well-known book promoter’s list building giveaways.

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Jane Friedman

MAY 7, 2024

Photo by Oleksandr P Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). Make your list Many long-time markets have closed to unsolicited submissions since the pandemic due to resourcing issues. Download her Craft Your Query Workbook. Review the publisher’s website. Are the submission guidelines clear?

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The Creative Penn

APRIL 29, 2024

How can you connect to readers in a way that is sustainable for you and effective at selling books? In the intro, TikTok ban signed into law in the USA [ The Verge ]; No One Buys Books [ Elle Griffin ]; Please stop bashing book publishing [ Publishing Confidential ]; The Hotsheet ; Books sell, but book doesn't [ Seth Godin ].

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Income Diary

APRIL 29, 2024

Amazon’s online retail sales include a vast range of products, including books, electronics, and clothing. Booking.com How much Booking. Booking, founded by Geert-Jan Bruinsma, is an online travel agency that allows users to book flights, hotels, and car rentals. Booking earns around $21.3 per second.

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Publishing Trends

SEPTEMBER 25, 2023

Publishing Trends’ annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide range of genres and approaches. Each firm chooses a few specialties to list here.

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Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. The goal is to build a relationship that not only leads to book sales but creates fans that stay with you for the long-term. Joe is passionate about his topic.

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Jane Friedman

FEBRUARY 14, 2024

on Unsplash Today’s post is by author Joel Pitney, founder of Launch My Book. “It I have no idea where my book is published.” These range from freelancers who do the necessary work of self-publishing (cover design, interior layout, and more) to hybrid publishers who publish your book under their name for pay. Photo by C.

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The Creative Penn

FEBRUARY 26, 2024

Why is editing a memoir so challenging and what should you keep in mind around publishing and marketing choices? Show Notes What kind of book do you want to write? It is designed to be read or listened to after the Pilgrimage book as there may be spoilers, and also it makes more sense to be read in context.

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The Creative Penn

MAY 13, 2024

How can you blend ‘work for hire', ghostwriting, and being an indie author into a successful hybrid career writing books for children? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Aubre Andrus gives her tips.

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