Credible Content
SEPTEMBER 12, 2022
The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. The above screenshot is an advertisement masquerading as an article.
Melanie Saxton
SEPTEMBER 27, 2023
Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Look no further!
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Melanie Saxton
FEBRUARY 28, 2023
Trade books are great marketing tools. I write or edit books across all industries to help businesses gain an upper edge. Often, a memoir element is apparent in these books. Your book doesn’t have to be long, but it does need to highlight what makes you and your business noteworthy, trustworthy, and successful.
Melanie Saxton
OCTOBER 14, 2023
Do you need a book editor? If you need a book editor, this article is an excellent place to start! Why Do You Need A Book Editor, And What Does Book Editing Entail? When you ask a book editor to “edit” your book, he or she will want to know the genre (fiction such as sci-fi, mystery, romance, etc.
Melanie Saxton
OCTOBER 12, 2023
Do you need a book editor? If you need a book editor, this article is an excellent place to start! Why Do You Need A Book Editor, And What Does Book Editing Entail? When you ask a book editor to “edit” your book, he or she will want to know the genre (fiction such as sci-fi, mystery, romance, etc.
Grammar Underground
DECEMBER 4, 2023
For certain nerdy types (you know the ones), language books make great gifts. Unlike mysteries and memoirs that are quickly devoured in e-book form — then forgotten — informative, fun grammar and writing guides double as reference books. Here’s my 2023 language book gift guide for every type of word nerd.
Melanie Saxton
MARCH 29, 2023
Consider writing your arts-themed book, and count on me to assist with the artisan book editing process. I wondered about their decades spent as artisans and the stories they could tell — if they wrote a book. Indeed, artisans do write books, and artisan book editing is part of the process.
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