David Meerman Scott

NOVEMBER 1, 2023

I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.

Marketing 61

Marketing 61

David Meerman Scott

JANUARY 10, 2022

My friend, HubSpot co-founder and Executive Chairperson Brian Halligan, who is my co-author on our book Marketing Lessons from the Grateful Dead loves the expression: “These are the Good Old Days!”.

Marketing 65

Marketing Brand 65

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How can you reach more readers and sell more books in the year ahead? Get your free Author Marketing Guide at draft2digital.com/penn. The difference between paid advertising and other forms of marketing. Show Notes. Mark: Hi, Jo.

Advertising 85

Advertising Marketing Ads Social Media 85

David Meerman Scott

OCTOBER 13, 2023

I admire people who live a unique life, bouncing around, doing the things that interest them, living by their wits rather than just doing what’s accepted. John Perry Barlow was a unique character indeed, and my friend Brian Halligan is making a movie about Barlow’s life.

Marketing 65

Marketing 65

Men With Pens

DECEMBER 13, 2009

And then you graduated, spent some time in the real world and ended up working in a field that was wildly different from the one you’d studied. I’m in marketing. In many cases, it’s a subject that you loved, one you felt passionate about. You’ve probably forgotten half of what you learned, too. Is Your Degree Useless?

Education 60

Education Freelance Copywriter Copywriting 60