The Hoth

FEBRUARY 22, 2024

This concerns SEO professionals since the whole point of optimizing content for search engines is to generate more website traffic. This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers. It has to do with a concept called ‘page real estate.’

IT 59

IT SEO Brand Awareness Keywords 59

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Why Are Trends Important in Marketing? Sometimes things change overnight.

Marketing 137

Marketing Social Media Lead Generation Concept 137

iWriter

DECEMBER 11, 2021

Content syndication is republishing and repurposing content with a third-party website. This strategy exposes a brand to a broader audience while also promoting the third-party website. With this strategy, the third-party website can get away not creating content and still attract web traffic. Builds Brand Awareness.

Brand Awareness 52

Brand Awareness Content Content Creator Utilities 52

Smart Blogger

JULY 27, 2023

In the digital world, content writers are the unsung heroes who breathe life into websites, blogs, social media posts, and even emails. Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. The answer is just about everyone!

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Neil Patel

FEBRUARY 2, 2021

” 74% are displeased with websites that aren’t personalized. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. Why Brand Advocacy is Such a Big Deal for SaaS. Engage Your Employees to Help Grow Brand Awareness.

Brand 143

Brand Brand Awareness Social Media Sales 143

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. SEO is called organic because it can deliver traffic to your website organically.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Quick Sprout

FEBRUARY 19, 2023

Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. 77% of people read blogs , and adding one to your website can lead to a 55% uptick in website visitors. Ensure it gives readers enough information to grasp the concept.

Blog Post 77

Blog Post Post Blog Blogging 77

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

OCTOBER 26, 2022

Below, we’ll share 13 B2B marketing tactics that are sure to connect and convert your target audience. What is a B2B Marketing Strategy? B2B marketing strategies are marketing tactics that are aimed at a professional audience. And that’s a key concept to remember. Enter content marketing.

Marketing 62

Marketing Social Media Brand Awareness Digital Marketing 62

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. These ads feature a countdown timer on screen, as well as a link to the brand website. Brand Awareness: Non-Skippable Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Buffer

NOVEMBER 8, 2023

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.   Ready to dig in?

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

The Hoth

JANUARY 24, 2023

With the right tactics, it’s entirely possible for smaller companies to form great marketing teams that are on par with larger enterprises. Between social media channels, freelancer websites, internships, and specialty job boards, there’s a massive talent pool of marketers just waiting for you to call them.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Shorthand Content Marketing

JANUARY 5, 2023

This updated edition helps business owners to understand the evolution of inbound content marketing and the increasing demands of today’s savvy online buyers. If you only read one content marketing book in 2023, make it this one. 2) Marketing Made Simple by Donald Miller. 3) Marketing Rebellion by Mark Schaefer.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Shorthand Content Marketing

JULY 22, 2022

However, the problem is that when it comes to content engagement, it is a broad concept. . There are hundreds of dashboards and marketing tools to choose from, and trying to figure out what all the data means is exhausting. In the digital marketing world, there are many forms of engagement. Website Pages Per Session.

Engagement 52

Engagement Content Brand Awareness Social Media 52

The Hoth

DECEMBER 19, 2022

If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. . Uploading your franchise website to local directories (Yellow Pages) .

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Content Marketing Institute

JANUARY 14, 2019

Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. Before I get into the marketing lifecycle concept and why it works, let’s go back in history. The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E.

Sales 104

Sales Marketing Concept Digital Marketing 104

Copywriter Collective

OCTOBER 31, 2023

If you’re a digital marketer or business owner, you probably understand the tediousness of persuading people to do business with you. It takes creating a persuasive sales page on your website and creating tons of engaging social media content just to catch the attention of potential customers.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Intergrowth

NOVEMBER 6, 2022

And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales. The more your customers enjoy your content, the more loyalty they’ll have to your brand. That loyalty, in turn, will increase your website traffic and ultimately result in more sales. Build brand awareness.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Buffer

NOVEMBER 8, 2023

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.   Ready to dig in?

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

The Hoth

AUGUST 1, 2023

To attract them to your website, you’ll need the equivalent of a sweet piece of fruit. In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

MARCH 28, 2023

The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. While the one with good audience targeting delivered 1,103 website clicks at only $0.03 And that allowed them to basically get free website clicks (c’mon—three pennies?!). Not even close. It’s competitive, and it’s relatively expensive. Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145

The Hoth

FEBRUARY 15, 2023

Everything from designing websites (WordPress) to chatting with your in-house staff (Slack) uses some type of SaaS subscription. That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Yet, one of the best ways to truly grasp a concept is to witness it in action.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Content Hacker

FEBRUARY 21, 2024

For instance, if you’re in digital marketing, a post like “How to Execute a Successful Email Marketing Campaign” can be incredibly useful for beginners and experts alike. Listicles: Compile lists of best practices tailored towards particular aspects of running a business or executing marketing campaigns.

Creativity 52

Creativity Blog Blogging Education 52

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. Done right, you’ll see incredible results like: 55% more website visitors. 3x more leads than traditional marketing (with a 67% cost savings). The secret to this marketing methodology lies in the word “inbound.” 97% more inbound links.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Fat Joe

JULY 28, 2023

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. It’s one of the best ways to connect with audiences and drive brand awareness. Video content can support your marketing goals through each stage of the sales funnel.

Agency 52

Agency SEO Script Brand Awareness 52

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. For example, you might use Google Analytics to learn about the people who visit your website.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. Subscribe or not.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90

The Hoth

FEBRUARY 20, 2024

It’s now 2024, and digital marketers are changing the way they approach optimizing content for search engines for various reasons (the rise of AI content, Google SGE, Microsoft Copilot, and the list goes on and on). Some sort of topical cream that makes your website rank higher? (if What’s topical authority? User signals.

SEO 59

SEO Medical Digital Marketing Keywords 59