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How to Use Promoted Videos to Generate More E-commerce Sales

Neil Patel

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

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Social Commerce 101: What is it & How to Boost Sales (2023)

Smart Blogger

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Increased engagement, broader reach, and ultimately, enhanced sales.

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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.

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Why SaaS Brand Advocacy is More Important than Ever in 2021

Neil Patel

Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

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Why Video Content is Essential for Any Business | Content Marketing in Australia

Blogtrepreneur

It boosts brand awareness and improves customer engagement. You can better illustrate complex concepts and ideas with visual and auditory elements. Not only that but using video can also lead to higher conversion rates and more sales. It helps to engage and retain customers and improve brand awareness and credibility.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. Why Should You Use a Marketing Funnel?

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? “In the long term, we want to look at metrics like MQLs [marketing-qualified leads], SQLs [sales-qualified leads], and revenue generated.