article thumbnail

Evolution of the Search Landscape and Future Search Trends

Neil Patel

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With the way everyone’s been talking about these tools on LinkedIn, I’m sure they’ll be beneficial to everyone’s content production process with storytelling, scriptwriting, copywriting, and more.

article thumbnail

Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5+ Top Entry-Level Digital Marketing Jobs in 2023

Smart Blogger

Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. A marketing team will build a prototype of varying degrees to capture a design concept and test on users.

article thumbnail

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

article thumbnail

Social Commerce 101: What is it & How to Boost Sales (2023)

Smart Blogger

And social commerce offers tangible benefits, from amplifying brand awareness to giving you direct access to your target audience, right where they spend their time. So, we’ve unpacked the concept of social commerce, but where exactly does this shopping revolution happen? Take fashion brands, for example.

Sales 68
article thumbnail

What is Digital Marketing? Why It’s Essential (+ Key Types)

Smart Blogger

Not only does this method drive sales, but it also improves brand awareness without a large upfront investment. Video marketing is the practice of creating and sharing engaging videos to promote a brand, its products, or services. Think of video marketing as storytelling in motion.

article thumbnail

What is Viral Marketing? & How to Create a Lucrative Campaign

Smart Blogger

Public Visibility We also have the concept of public visibility. Increased Brand Awareness : Successful viral marketing campaigns can significantly boost brand visibility and recognition. You’re not just selling a product or service; you’re creating brand enthusiasts. A perfect example.