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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Their interest, following, engagement, and (hopefully) conversion to a customer. The reward?

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What’s a Micro-Influencer? A Small But Mighty Marketing Guide

Smart Blogger

When they share thoughts about a brand or product, it doesn’t come off as a paid endorsement but as a genuine recommendation from a trusted friend. Let’s break it down: Imagine a famous influencer with a million followers gets 10,000 likes on a post — that’s a 1% engagement rate.

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Nano-Influencers: What, Why, & How-to Use Them (+ Key Steps)

Smart Blogger

A nano-influencer is a social media content creator with a niche-specific following of 1,000 to 10,000. Nano influencers are often confused with micro influencers, but there are two crucial differences: Follower count and engagement rate. Despite having the broadest reach, they tend to have the lowest levels of engagement.

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Essential TikTok Marketing Tactics, Strategies (& Tips) for 2023

Smart Blogger

Because if you’re not on TikTok, you’re likely missing out on a goldmine of engagement and brand awareness opportunities. Creating Engaging TikTok Content : From duets to challenges, there’s an array of formats to explore. Regular posting can boost your visibility and engagement rates.

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Content Transformation with Julia McCoy: E50 – Why the Future of (AI) Content is Bright

Content Hacker

That’s one of the most asked questions in the world of content creation right now. So, what future trends should content creators watch out for in the next few years? What’s on tap for the future of content marketing? As a brand or content manager, you need to know how to hire and train your own AIO writers.

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A Comprehensive Guide to Pinterest SEO

Neil Patel

Be sure to pin consistently, enable rich pins on your account, and create high-quality content that garners engagement. Pinterest determines pin quality by its freshness, popularity, and the amount of engagement it receives. Improve pin quality by creating enticing graphics and stimulating content people will want to share.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

Many bloggers and businesses use editorial or content calendars to streamline content production. In many ways, an editorial calendar is a lifesaver for creatives and business owners. To avoid rushing content creation, every team member needs to be clear on their deadlines to keep reaching your goals and your audience engaged.

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