Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

CopyBlogger

OCTOBER 12, 2023

You’ve probably already heard that some of the benefits of content marketing include generating brand awareness and driving more conversions. Continue Reading The post The Benefits Of Content Marketing: How It’s An Unfair Advantage appeared first on Copyblogger.

Content Marketing 92

Content Marketing Brand Awareness Marketing Content 92

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Brand Awareness 119

Brand Awareness Content Content Marketing Keywords 119

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

BKA Content

APRIL 19, 2024

The 10 Best Content Development Services To Use in 2024 Are you tired of mediocre content that does not connect with your customers? It’s time to revolutionize your content game and leave your competition in the dust. What Are Content Development Services? What Are the Best Content Creation Services?

Search Engine Optimization 65

Search Engine Optimization Content Creation Healthcare Content 65

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Awareness Beyond trust, UGC can also increase brand awareness and reach.

Brand Awareness 116

Brand Awareness IT Social Media Content 116

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Pharmaceutical 145

Pharmaceutical Healthcare Brand Awareness Content 145

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. The reward?

Content 133

Content Brand Awareness Content Creator Education 133

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

Elna Cain

OCTOBER 19, 2023

Google doesn’t want duplicate content online and this type of content won’t rank in Google. Google wants to index articles with unique content, not the same content. Website owners talk and they will mention how one writer gave them duplicate content and to stay away from them. What can you do instead?

Website 224

Website Portfolio Retail Writing 224

Dr. Rissy's Writing and Marketing

JULY 18, 2023

In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Blogtrepreneur

JANUARY 18, 2023

Video content is becoming important in the digital world. The benefits of video content are endless. It boosts brand awareness and improves customer engagement. It boosts brand awareness and improves customer engagement. This blog post explores why video content is essential for any business in Australia.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

BKA Content

MARCH 29, 2024

It can take up to two months to measure the full results of an awareness campaign. Any investment you make in organic search engine optimization, such as developing a content strategy and building links, has the potential to pay off for months or even years. Awareness campaigns in Google Ads should run for at least one month.

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. How many people are consuming your content? Consumption metrics.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 110

Content Marketing Brand Awareness Marketing Content 110

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 132

Marketing Content Entertainment Social Media 132

BKA Content

SEPTEMBER 25, 2023

How Do Blogs Help SEO: Making the Most Out of Your Website Content You’ve worked hard on your website. Your homepage and service pages are search engine optimized and provide high-quality content. Blogs that provide exclusive content or offer perks or rewards for your readers are the most successful at generating leads.

Website 86

Website SEO Search Engine Optimization Brand Awareness 86

Smart Blogger

AUGUST 30, 2023

Welcome to user-generated content! Do you feel you’re behind the curve, missing the content marketing gold rush? What Is User-Generated Content? User-generated content (or UGC) is brand-specific original, authentic, usually unpaid internet content created by consumers instead of brands.

Brand Awareness 64

Brand Awareness Content Social Media Persuasion 64

Content Marketing Institute

MAY 16, 2022

Too often, content marketers set goals that their business leaders don’t care a lot about. Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading →

Content Marketing 92

Content Marketing Brand Awareness Marketing Content 92

Bramework

DECEMBER 1, 2023

Maybe you’ve heard that “content is king.” In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers.

Content 52

Content Entertainment Brand Awareness Education 52

Content Marketing Institute

FEBRUARY 6, 2020

Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Here’s the truth.

Content Marketing 134

Content Marketing Brand Awareness Marketing Content 134

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Still confused?

Content Creator 139

Content Creator Content Storytelling Social Media 139

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Shorthand Content Marketing

MARCH 16, 2023

If you run a business, you’ve likely heard that you need to produce new content ideas for your blog and social media every week. Don’t worry; running out of creative content ideas is totally normal. It’s the biggest reason most people give up on content marketing early. How Do You Come Up With Great Content Ideas?

Content 98

Content Social Media Brand Awareness Content Marketing 98

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

IT 141

IT Content Social Media Brand Awareness 141

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Read on to discover some of the top reasons why your SaaS business needs to embrace content marketing.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Contently

FEBRUARY 23, 2023

Brand Study Working with a third-party measurement company allows you to measure sentiment before and after customers interact with a specific marketing campaign. Companies like Kantar, Nielsen, and Qualtrics use ad platforms and brands to measure brand awareness, lift, sentiment, engagement, and more.

Content 133

Content Brand Awareness Landing Page Brand 133

Bramework

DECEMBER 21, 2023

We all know that content is king. Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. How would your audience find you without content ? Content allows Google’s crawlers to find you by the keywords you use. Is your mind blown yet?

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

iWriter

DECEMBER 11, 2021

Content is a powerful marketing tool. Marketers spend several hours or even days creating quality content. It can be discouraging if no one reads the content after all that effort. Here is where content syndication comes in. What is Content Syndication? Content syndication is not a new concept.

Brand Awareness 52

Brand Awareness Content Content Creator Utilities 52

Neil Patel

MARCH 27, 2023

If you focus on effectively building product page content, you could see a big payoff in conversions and traffic. The quality of your product page content, visuals, and navigation can make or break your store. Looking for tips to land high in the SERPs by creating content relevant to what users are searching for?

Content 102

Content Keywords Brand Awareness Retail 102

Copywriter Collective

JUNE 2, 2023

When we speak of quality content in marketing, we usually refer to content that is useful to the readers, but also optimized and easy to comprehend. Pageviews have long been the key metric for measuring content performance. Read on to find out which advanced methods you can use to measure and improve your content performance.

Search Engine Optimization 64

Search Engine Optimization Content Brand Awareness Content Creator 64

Blogtrepreneur

OCTOBER 24, 2022

Creating a content marketing strategy is only half the battle. Fortunately, there are a few key indicators that you can use to gauge the success of your SEO association with content marketing strategy. You’ve put a lot of time and effort into your content marketing strategy. Congratulations! But your work is not done yet.

Content Marketing 45

Content Marketing Brand Awareness Marketing Lead Generation 45

BKA Content

JANUARY 8, 2024

For the vast majority of companies with websites, content created with SEO in mind can yield improved metrics and profitability. Changing your web content to appeal to algorithms means a higher ranking on search engine result pages, which has a massive effect on site visits. Let’s take a look into this complicated matter.

SEO 80

SEO IT Brand Awareness Search Engine Optimization 80

BKA Content

JANUARY 1, 2024

SEO Pros and Cons: Disadvantages It may surprise you to learn that many (57%) of B2B internet sellers feel their content is generic and does not get a response from their clients. The internet and its content grow consistently, so it can take SEO companies some time to evaluate the sites and content. Short content receives 77.2%

SEO 76

SEO Brand Awareness Advertising Insurance 76

Jasper

AUGUST 11, 2022

Is cornerstone content strategy worth trying to boost your brand awareness, site traffic, etc.? Learn what it is, its benefits, and how you can create it.

Brand Awareness 52

Brand Awareness Content Brand IT 52

Jasper

AUGUST 26, 2022

Social media content can create brand awareness and drive sales when done right. Here are all the social media content types worth creating.

Social Media 52

Social Media Media Brand Awareness Content 52