Remove Brand Awareness Remove Events Remove Landing Page Remove Sales
article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead. Email: Open rate, click-through rate.

article thumbnail

How to Do Multiple Location SEO

Neil Patel

Boost Brand Awareness. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. When customers use keywords related to your business’s offerings, your product pages could appear in the top search results. Food enthusiasts based in Washington, D.C. Conclusion.

SEO 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Track User Sentiment vs. User Behavior in Your Content

Contently

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Let’s say you plan to attend an industry event next year.

Content 133
article thumbnail

SEO ROI: Why It’s So Hard to Pin Down (And How To Do It)

The Hoth

Yet, when it comes time to make a purchase, they convert after clicking on a social media ad – which will take full credit for the conversion (despite the obvious attribution your SEO content had on the sale). . For e-commerce websites, it’s pretty straightforward as they automatically send sales conversion data to GA. .

SEO 105
article thumbnail

How Much Do Facebook Ads Cost?

Neil Patel

Local Awareness Ads: Hoping to increase attendance for a free event or store opening? Local awareness ads are your new best friend. These ads drive brand awareness in specific regions, targeting users via location. If your goal is to increase sales, it might make sense to spend more money to drive sales higher.

Ads 116
article thumbnail

Email Marketing: The Simple, Definitive Guide [2023]

Smart Blogger

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Dedicated Landing Page Creating a landing page for your offers can help your conversion rates by as much as 43%. Sarah Titus uses landing pages for many of her incentives.

article thumbnail

Compare The Best Direct Mail Services

Quick Sprout

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. It brings multiple campaigns together for lead generation and brand awareness. Doing so will increase response rates which boosts both leads and sales. Want to jump straight to the answer?