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PPC vs. Traditional Marketing for Law Firms: Should You Ditch the Billboards?

Blogtrepreneur

The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. Just as legal specialties differ, so too do their ideal marketing arsenals.

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10+ Top LinkedIn Tools That’ll Make You a Marketing Master

Smart Blogger

Whether you want to leverage LinkedIn for business development, marketing, or networking, understanding how to use these tools can be a game changer. They help you understand what works, tailor your social media marketing strategy , and optimize your social media posts to maximize reach and impact. Let’s begin.

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How Video Marketing Is Reshaping Content Strategies

Contently

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Marketing 132
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B2B Video Marketing Ideas and Best Practices

ContentWriters

One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. 8 B2B Video Marketing Ideas Video marketing for B2B is gaining more and more popularity.

Marketing 115
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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

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How Content Marketing Helps Business Growth

Content Hacker

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

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Mastering the Most Important Content Metrics for 2023

Contently

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Content is an integral part of that process.