Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Map select content to sales processes.

Sales 93

Sales Content Marketing Marketing Content 93

Neil Patel

MARCH 26, 2021

Presentation Skills Help Create Brand Awareness. Ever wondered why personal social media accounts get better engagement than brand accounts ? Because it’s easier to sell a person than a brand. That’s why speaking at conferences, networking meetups, and other events can be such a useful tool for building brand awareness.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Bramework

DECEMBER 21, 2023

One of the beautiful benefits of blogging is that it is a portal to the world without coming off as a cheesy sales pitch. In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. That’s easy.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. This can be very beneficial for brands and small businesses looking to reach new users and build brand awareness.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Smart Blogger

JANUARY 22, 2024

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Contently

SEPTEMBER 27, 2023

This virtual haven captivated users with interactive elements like mini-games, art exhibitions, and even virtual stores where users could outfit their avatars in Gucci-branded attire. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Neil Patel

MARCH 27, 2023

Product pages drive direct sales. Messaging and storytelling are also important. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. Conclusion Your product page content is one of the most significant sales tools on your site.

Content 102

Content Keywords Brand Awareness Retail 102

Smart Blogger

SEPTEMBER 12, 2023

With micro-influencers, your investment often leads to higher returns, both in terms of lasting engagement and actual sales. It’s a win-win for brands looking to maximize their influencer marketing ROI. Are you aiming to boost brand awareness, drive sales, or enhance engagement?

Marketing 96

Marketing Social Media Collaboration Food 96

Smart Blogger

JANUARY 20, 2023

Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. Outcomes: customer satisfaction and sales. Most people have some sort of sales experience.

Digital Marketing 101

Digital Marketing Marketing Social Media Education 101

Neil Patel

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. What Qualifies as a Luxury Brand? Despite what you might think, online sales of personal luxury goods are growing, too.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Smart Blogger

JUNE 1, 2023

Content Marketing Content marketing goes beyond the confines of mere sales pitches and promotions. It’s about creating a narrative around your brand, a story that resonates with your audience on an emotional level. Essentially, it’s digital word-of-mouth marketing that can significantly boost your reach and sales.

Digital Marketing 87

Digital Marketing Marketing Social Media Search Engine Optimization 87

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales? Overall, balance storytelling and metrics. Let’s take a look at the statistics. A higher CTR ?

Marketing 145

Marketing Brand Awareness Social Media Education 145

Smart Blogger

JULY 27, 2023

SEO Blog Writer If you have a knack for storytelling and a versatile writing style, plus you understand the digital world’s mechanics, consider being an SEO blog writer. As a social media writer, you’ll create posts that drive engagement, increase followers, and boost brand awareness.

Content Writer 72

Content Writer Freelance Writer Pharmaceutical 72

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 100

Storytelling Content Entertainment Script 100

Smart Blogger

JULY 14, 2023

It was more than a sales pitch; it was a conversation starter. It’s all about engaging content, not aggressive sales pitches. Increased Brand Awareness : Successful viral marketing campaigns can significantly boost brand visibility and recognition. Did you boost your brand visibility or drive sales?

Marketing 79

Marketing Social Media Banking Brand Awareness 79

Contently

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

Neil Patel

APRIL 6, 2021

Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. Narrative: Although Instagram doesn’t focus on the conventional mode of written storytelling, the platform is all about sharing a narrative through images.

Brand Awareness 119

Brand Awareness Social Media Storytelling Brand 119

Neil Patel

JANUARY 12, 2021

With over 335 million monthly users , 2 billion searches a month , and a shopping intent of 48% , it could be a lucrative way to showcase your brand to an engaged audience who is ready to spend. While Google Plus was good for sharing updates and creating a community, it didn’t have a way for you to boost sales. Conclusion.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Perhaps in Procurement, closer to the sale? >> Are social shares and brand awareness important? Get it in your inbox ; you’ll love it. * * *. Last week I walked by a storefront.

Healthcare 52

Healthcare Content Hospitality Agency 52

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. Why Is B2B Storytelling Important—and Challenging?

Storytelling 138

Storytelling Audience Brand Awareness Landing Page 138

Content Marketing Institute

FEBRUARY 5, 2019

What makes this approach universally appealing – to viewers seeking a great story as well as businesses looking to enhance brand awareness ? Documentary Storytelling: 6 Examples From Brands That Nail It. A brand-building pitch that audiences can’t wait to catch. Are you experimenting with branded content in 2019?

Brand 97

Brand Banking IT Entertainment 97

Neil Patel

APRIL 5, 2021

Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar! This is a great tactic for brands who have a widespread presence and are looking to make sales in multiple locations. That’s impressive!

Food 83

Food Advertising Ads Creativity 83

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 101

Brand Awareness Brand Social Media Utilities 101

Content Marketing Institute

SEPTEMBER 26, 2018

Among the benefits – shorter sales cycle (no. How does marketing without talking about or promoting our product/service help us create leads and sales? That calculus varies based on your product sale point, obviously, but the base principle is still the same. How do we measure content’s influence on sales and revenue?

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Smart Blogger

JUNE 13, 2023

These goals could be anything from boosting brand awareness to driving sales or conversions. ” Right off the bat, imagine a boost in brand awareness , engagement, and conversion rates. Think bigger audience, better reach, and, best of all, booming sales. It’s storytelling at its finest.

Digital Marketing 88

Digital Marketing Sales Marketing Social Media 88

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Sales Pages: Pages dedicated to showcasing and selling products or services. The fundamentals of copywriting are simple, but they can be difficult to master.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

JULY 9, 2021

Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. All types of companies and brands take advantage of it. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. Storytelling increases conversions.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Is your brand’s messaging and positioning woven into all communication? The end goal?

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Smart Blogger

NOVEMBER 28, 2023

Imagine launching a ‘best elevator pitch’ contest for sales professionals. Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable. So, go ahead, implement each LinkedIn post idea, and watch as your brand awareness grows.

Post 86

Post Storytelling Social Media Content 86

Bramework

OCTOBER 3, 2023

A well-maintained blog can help businesses increase conversions and sales, thanks to users’ tendency to support brands they trust. This approach involves consistently creating valuable content, igniting trust among your audience, and leading to increased conversions and sales.

Blog 105

Blog Blogging Search Engine Optimization Social Media 105

Neil Patel

MARCH 6, 2023

That’s because video has impacted how: Consumers shop Sales teams communicate with and convert prospects Service teams support and engage customers. In short, video is extremely beneficial (and not only for increasing brand awareness). But on the flip side, 83% of video marketers claim video helps them create leads.

Keywords 83

Keywords Medical Landing Page Brand Awareness 83

Credible Content

JUNE 19, 2023

Increase brand awareness. Generate more leads and sales. It could be through storytelling, relatable examples, or addressing common pain points. It should reflect the brand’s values and voice consistently. Storytelling: Incorporating storytelling techniques in content makes it more engaging and relatable.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Copywriter Collective

OCTOBER 31, 2023

It takes creating a persuasive sales page on your website and creating tons of engaging social media content just to catch the attention of potential customers. It involves writing content to promote a product, service, or brand to a target audience. Incorporating storytelling into your brand marketing.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Verblio

OCTOBER 21, 2022

Over time, this bond will grow stronger and eventually turn into sales. This is because they were already interested in the information you were providing and are more likely to be receptive to your sales pitch. As a result, content marketing can be a great way to increase your sales. Content Marketing Increases Brand Awareness.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Smart Blogger

DECEMBER 29, 2023

In other words, while other social media platforms are great for broad networking and brand awareness , LinkedIn is where you find the decision-makers, the movers and shakers, the ones who mean business. Use Visuals and Storytelling : People connect with stories. Ensure your content adds value and sparks conversation.

Lead Generation 72

Lead Generation Social Media Education Brand Awareness 72

Smart Blogger

JULY 12, 2023

Here’s why… Boosts Brand Awareness Pinterest is your virtual canvas, your online showroom where your brand shines. Think of it like your brand’s personal storytelling space, a visual narrative that captures who you are and what you stand for. But does Pinterest marketing really work? Absolutely!

Marketing 79

Marketing Education Brand Awareness Keywords 79