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Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

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41 Incredible Benefits of Blogging in 2024

Bramework

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing.

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How To Write an Effective SEO Content Brief

ContentWriters

Writers are then equipped to incorporate these optimization elements to drive visibility, elevate your overall domain authority, and expand brand reach. They conserve resources and maintain productivity by eliminating confusion and avoiding unnecessary rounds of content revisions. When Should You Use an SEO Content Brief?

SEO 98
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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Not every piece of content is meant to drive a sale or even generate a lead.

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New Freelance Writers Are Struggling Financially (30% Are Earning Less Than $10/hr in The First Year)

Elna Cain

It seems to work, and my audience seems to like my content! Write a landing page of 300 words and an article that’s 3000 words. The big news is all about generative AI and how businesses incorporate this new technology into their content plan. I just free write what I’m going through at that moment.

Freelance 209
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love.

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