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How to Measure Brand Awareness: 9+ Genuine Tactics for 2023

Smart Blogger

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

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How Video Marketing Is Reshaping Content Strategies

Contently

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online.

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In-Depth Content is King: Creating Helpful, Authoritative Content

Bramework

In the digital age, high-quality content is essential for engaging your audience and driving business growth. This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. Supports the Entire Customer Journey.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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How to Put Together a Video Marketing Strategy That Works

Content Hacker

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Social Media Engagement: Short-form videos optimized for social media platforms can increase engagement and reach.