Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Run a gap analysis.

Pharmaceutical 145

Pharmaceutical Healthcare Brand Awareness Content 145

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. When you repurpose content, there are tremendous benefits.

Content 98

Content Blog Blogging Brand Awareness 98

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126

Smart Blogger

MAY 8, 2023

In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. But UGC can also meet middle and bottom funnel goals such as leads and sales.

Marketing 132

Marketing Content Entertainment Social Media 132

Smart Blogger

SEPTEMBER 8, 2023

Email blasting can be a cornerstone of your digital marketing strategy and one of the best ways to build loyalty and brand awareness. Boost those sales? And remember, always keep an eye on the numbers — clicks, sales, and how engaged your subscribers are. How Are Email Blasts Used? answer the “Call to Action” or CTA.

Brand Awareness 113

Brand Awareness Retail Email Copy Social Media 113

Neil Patel

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. However, a bumper festive season doesn’t happen by accident.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

The Hoth

NOVEMBER 15, 2022

Yet, when it comes time to make a purchase, they convert after clicking on a social media ad – which will take full credit for the conversion (despite the obvious attribution your SEO content had on the sale). . For e-commerce websites, it’s pretty straightforward as they automatically send sales conversion data to GA. .

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. They needed to refresh the feeling that their brand was just for older men and wanted to attract more millennials.

Content 133

Content Brand Awareness Landing Page Brand 133

ContentWriters

OCTOBER 12, 2022

Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing. While this is usually a product or service with a dollar value, in the example of a recruiting event, it’s the value of acquiring a new employee.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Bramework

AUGUST 20, 2023

I like to search for a product I enjoy, then promote that product on my blog so I can earn a commission from each sale that my readers make. Sales are tracked through my affiliate links from my blog to the company’s site. Without sponsorships, events wouldn’t even happen. But, what is a sponsorship?

Blog 98

Blog Blogging Freelance Brand Awareness 98

Neil Patel

MARCH 26, 2021

Having Good Presentation Skills Drive Trust in Your Brand. What makes people trust brands? Customer experience: 56 percent of consumers said their own experiences with a brand play an important part in building trust. Presentation Skills Help Create Brand Awareness. Use Your Presentation Skills to Drive Sales.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Blogtrepreneur

JANUARY 18, 2023

It boosts brand awareness and improves customer engagement. This helps to increase retention rates and overall engagement with your brand. Incorporating video into your social media strategy helps increase your brand’s engagement. Not only that but using video can also lead to higher conversion rates and more sales.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

Smart Blogger

NOVEMBER 7, 2023

Curious about the tweaks and tricks that’ll set your brand apart? At its core, Twitter Marketing is the strategic use of Twitter (now X) to connect with customers, amplify your brand awareness , and drive traffic to your business. Brand Voice Establishment : Crafting a tweet isn’t just about typing 280 characters.

Marketing 85

Marketing Social Media Promotion Collaboration 85

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Boost Brand Awareness. They’re more aware of your brand and your location as a result.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Smart Blogger

JULY 25, 2023

They can be your brand’s best friends — with a little help, they can take your brand from mediocre to incredible. From leveraging their expansive reach to crafting an unforgettable brand story, we’re about to explore how these digital powerhouses can supercharge your marketing this year.

Collaboration 68

Collaboration Brand Awareness Social Media Recruitment 68

Smart Blogger

JANUARY 20, 2023

Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. So, if a company’s brand is ‘out of date’ with current trends, it means that the company isn’t relevant to their audience.

Digital Marketing 101

Digital Marketing Marketing Social Media Education 101

ContentWriters

APRIL 19, 2023

And most importantly, how can you use viral marketing to promote your own business or brand? Viral marketing is a type of marketing strategy that encourages people to share content or products with others so that your product, message, or brand spreads rapidly from person to person. But how exactly does viral marketing work?

Marketing 97

Marketing Social Media Brand Awareness Advertising 97

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Awareness Goals.

Marketing 145

Marketing Social Media Advertising Management 145

Kristi Hines

JUNE 27, 2021

Covering the entire marketing process, from brand strategy and brand activation, to marketing implementation across digital, and analytic applications, CAMP represents the full spectrum of marketing activities that every marketer should be familiar with.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Smart Blogger

JANUARY 15, 2024

For brands and influencers, high engagement rates often translate into increased brand awareness , stronger customer relationships, and in many cases, higher sales or conversion rates. To do this, focus on developing a consistent visual style that aligns with your brand.

Engagement 87

Engagement Social Media Utilities Collaboration 87

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Brand awareness, product demos, customer testimonials? You’re not alone in asking these questions.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Neil Patel

MARCH 16, 2021

By generating more activity on your posts, you gain more likes and followers who react positively to your brand or content. Local Awareness Ads: Hoping to increase attendance for a free event or store opening? Local awareness ads are your new best friend. Facebook Bidding Strategy. Conclusion.

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

NOVEMBER 17, 2021

That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Facebook’s terms of service govern the use of the platform and other affiliated technologies, features, apps, and services offered by the brand. Stay Current With Facebook’s General Policies for Pages, Groups, and Events.

Ads 116

Ads Recruitment Government Advertising 116

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.    Events can also be a great way to introduce potential customers to your offering and expertise.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Shorthand Content Marketing

MARCH 7, 2023

It will do wonders for your search engine optimization and brand awareness. 2) Community Events If your small business works in a local community, there is no better way to grow attention than to get to know people. There are a lot of local events through Meetup and Eventbrite that are happening in your local area every month.

Marketing 52

Marketing Brand Awareness Search Engine Optimization Social Media 52

BKA Content

MAY 3, 2023

has millions of e-commerce companies, with online purchasing representing over 13% of total retail sales. E-commerce businesses depend on favorable search results to gain new clients and increase brand awareness. They can showcase particular products or services and promote your brand awareness.

Engineering 64

Engineering SEO Brand Awareness Search Engine Optimization 64

Smart Blogger

OCTOBER 5, 2023

She also recommends local food and wellness brands to her followers. Despite their smaller audience, nano-influencers are crucial to influencer marketing and brand awareness. This kind of relationship benefits brands and audiences seeking genuine interactions. She posts workout routines and healthy recipes.

Collaboration 101

Collaboration Social Media Script Brand Awareness 101

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Trend Takeovers. Consideration. Conversion.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Smart Blogger

JUNE 8, 2023

Old Spice: Reinventing a Classic Through Social Media If you’ve ever scrolled down your social media feed and chuckled at a witty Old Spice ad, you know the brand’s game is strong. The brand taught us that taking a risk, breaking from the norm, and using humor can create a memorable and engaging social media campaign.

Social Media 79

Social Media Media Brand Awareness Hospitality 79

BKA Content

NOVEMBER 8, 2022

Fresh content that reflects the current market trends and recognizes pertinent worldwide events is an amazing way to keep your brand relevant and interesting. Better Brand Recognition. The more content your brand puts out, the greater the recognition for your brand grows. More Leads for a Lower Cost. Learn More.

Content Marketing 79

Content Marketing Marketing Content Finance 79

Smart Blogger

JUNE 2, 2023

Blogs, videos, podcasts, infographics – a content marketing strategy is all about sharing knowledge to build brand awareness and loyalty. Event Marketing : Imagine event marketing as hosting a party for your brand. What makes your brand different? But not all content is created equal.

Marketing 94

Marketing Social Media Brand Awareness Retail 94

Smart Blogger

NOVEMBER 17, 2023

Each new follower amplifies your brand’s identity , not just by adding to your audience but by potentially sharing your message within their social networks. More followers can mean more opportunities: networking, collaborations, even sales. For the cover photo, pick an image that complements your personal brand.

Social Media 69

Social Media Brand Awareness Collaboration Engagement 69

The Hoth

MARCH 7, 2024

February was an eventful month for Google, as they officially announced partnerships with internet juggernauts Reddit and Pinterest. On one hand, if the Reddit posts mention your brand, then it’s a way to broaden your online reach. This means SEOs can expect to see more SERP features from Reddit, which may be good or bad.

Brand Awareness 66

Brand Awareness Digital Marketing SEO Utilities 66