Caroline Gibson

NOVEMBER 5, 2021

Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. CG: You began your career at Coca Cola then moved into advertising as a brand strategist. I think it’s as relevant today as when I first came into the industry.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Grammarly

JANUARY 13, 2023

Effective and consistent communication will be pivotal in this environment to ensure continuity and productivity and instill confidence among employees. Effective communication is a gaping opportunity to boost hybrid productivity . Scaling quality communication will be a competitive differentiator . The path ahead.

Communication 85

Communication Collaboration Engagement Brand 85

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 101

Brand Social Media Entertainment Food 101

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Smart Blogger

JUNE 20, 2023

We’ve meticulously curated a list of 10 top-notch social media post ideas that are bound to set your engagement on fire. You’ll find the world speaks in emojis; from everyday messages to brand communications, emojis are everywhere. They make your brand appear more human and relatable. Just look around you.

Social Media 71

Social Media Engagement Media Post 71

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 73

Brand Communication Construction Brand Awareness 73

Freelance Writing Jobs

JUNE 11, 2023

Communicating effectively with clients, akin to fine-tuning an art, requires tact, understanding, and a dose of assertiveness. However, a freelancer contract, while significantly valuable, is just one piece of the vast puzzle of client communication. Read between the lines Client communication is often shrouded in subtleties.

Communication 64

Communication Freelance Construction Prose 64

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. Finally, create a more “human” draft, ensuring the copy is emotionally engaging.

Copy 216

Copy Copywriter Copywriting Writing Style 216

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Brand 144

Brand Storytelling Construction Communication 144

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Algorithms emphasize engaging content, necessitating scripts that resonate with audiences while complying with SEO criteria. Ever wondered why optimizing video scripts is so essential?

Script 52

Script Copywriter Copywriting Engagement 52

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

ContentWriters

MAY 31, 2023

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. Perhaps engage in a “why” conversation before dismissing their 2nd offer with a new rate? LinkedIn response She says, “ Communication is so big.

Freelance 246

Freelance Writer Communication Copywriter 246

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. Engagement. Authenticity.

Engagement 124

Engagement Social Media Agency Recruitment 124

Smart Blogger

JUNE 26, 2023

In this guide, we’re going to take a deep dive into the world of influencer outreach, demystifying the process and providing practical strategies to skyrocket your brand’s reach. Picture your brand at the heart of Instagram’s buzziest stories, or going viral on TikTok overnight. What is Influencer Outreach?

Brand 64

Brand Collaboration Social Media Advertising 64

Smart Blogger

JUNE 29, 2023

In this guide we’re going to demystify the concept of brand loyalty, bringing it down from abstract theory to practical, actionable steps. What is Brand Loyalty? Or tried to convince a fervent Harley-Davidson fan to trade in their bike for any other brand? In fact, brand loyalty is about creating that emotional bond.

Brand 72

Brand Social Media Collaboration Utilities 72

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? Typically, these are individuals who, while not world-renowned celebrities, wield a significant influence within their niche communities.

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news? Blog posts .

Brand 101

Brand Education Digital Marketing Freelance 101

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

Neil Patel

JANUARY 17, 2022

The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages. Let’s look at them one-by-one.

Brand 130

Brand Marketing Social Media Engagement 130

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

Social Media 71

Social Media Media Brand Concept 71

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Brand 138

Brand Marketing Social Media Agency 138

Neil Patel

OCTOBER 24, 2020

When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services. Any agency you engage with should ideally have experience working with other clients who are similar to you in terms of both your specific needs and the market you operate in.

Agency 115

Agency Engagement Projects Digital Marketing 115

CoSchedule

SEPTEMBER 21, 2022

Here is where a communications calendar comes into the picture. It’s that one place where all your organizational communication plans reside — giving you the peace of mind you need for focused work and helping you align with the rest of the team. Not sure how to create a communication calendar? Types Of Communications Calendars.

Communication 52

Communication Projects Collaboration Editorial 52

Neil Patel

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something. Questions Can Boost Engagement. Engaging your audience is essential.

Utilities 104

Utilities Ads Engagement Agency 104

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. For ethical businesses, creating a brand can come more easily. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Storytelling 130

Moz

NOVEMBER 17, 2020

While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. Conclusion.

Communication 80

Communication Healthcare Banking Retail 80

Grammarly

JANUARY 10, 2024

Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials. A contract is a good example. For this reason, business writing applies whether your writing is formal or informal.

Writing 113

Writing Communication Copywriter Copywriting 113

Melanie Saxton

SEPTEMBER 27, 2023

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story. ” Self-help books should do more than simply convey messages and lessons.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Grammarly

JANUARY 29, 2024

      71% of communications improved 7,000+ hours saved on team communication 10,000+ style guide suggestions delivered Ready to get these results? Learn how Grammarly can help drive consistent, effective communication across your organization. the world’s most in-demand video communication platforms.

Social Media 97

Social Media Communication Collaboration Education 97

Credible Content

JUNE 23, 2023

Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. Clearly communicate how your offerings can enhance their lives, save them time, or solve their problems.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 98

Brand Banking IT Entertainment 98

Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Brand 112

Brand Content Creator Electronics Editorial 112