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Why Is Brand Consistency Important? 7 Ways to Ensure Your Brand Stays On Message

Grammarly

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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How to Use Social Media Icons to Boost Your Brand (+ Top Tips)

Smart Blogger

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

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The Best Time to Post on YouTube for Peak Engagement (2023)

Smart Blogger

These are times when most users are actively engaging with content. They click, watch, engage, and share. While social media platforms like Instagram or Twitter prioritize recency, YouTube’s algorithm is more focused on viewer engagement. Consider the concept of virality. But when is that?

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10+ Inspiring Buzz Marketing Examples That’ll Inflate Your Brand

Smart Blogger

Ready to make your brand the talk of the town? This incredibly powerful approach has helped businesses of all sizes to skyrocket their visibility and customer engagement. Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic? Welcome to the electrifying world of buzz marketing!

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Brand Loyalty: What, Why, & How to Win Raving Fans in 2023

Smart Blogger

In this guide we’re going to demystify the concept of brand loyalty, bringing it down from abstract theory to practical, actionable steps. What is Brand Loyalty? Or tried to convince a fervent Harley-Davidson fan to trade in their bike for any other brand? So why should anyone bother about brand loyalty?

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