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Why Is Brand Consistency Important? 7 Ways to Ensure Your Brand Stays On Message

Grammarly

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

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How to Use Social Media Icons to Boost Your Brand (+ Top Tips)

Smart Blogger

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

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Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. HANDPICKED RELATED CONTENT: Ready to Go Live?

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The Best Time to Post on YouTube for Peak Engagement (2023)

Smart Blogger

Being on Youtube is competitive, and you want to make sure your content reaches your target audience at the best possible time. These are times when most users are actively engaging with content. Say you upload the same video at a time when your audience is most likely to be active on YouTube. Consider the concept of virality.

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Storyscaping in the Realm of Book Editing

Melanie Saxton

But what I didn’t expect was exposure to a concept called “storyscaping.” Each connection inspires engagement with another, so the brand becomes part of the customer’s story. They should be engaging, wise, and written from the audience’s point of view. Why not make it interactive?