Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 101

Education Brand Banking Retail 101

Content Writing

DECEMBER 20, 2022

The concept of “copywriting” is still misunderstood by many. Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. It has the potential to amplify your brand’s voice for target audiences.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

ContentWriters

DECEMBER 13, 2023

They are typically adept advertisers whose skills include: Ability to write headlines Aptitude for catchy and concise short-form writing Capacity to simplify complex concepts for the consumer Persuasive mindset focusing on the last part of a buyer’s journey Content Writer Skills Content writers are educators at heart.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Smart Blogger

FEBRUARY 23, 2024

Brandon Stanton (@humansofny) Brandon Stanton , the photographer and storyteller behind Humans of New York, uses his Twitter account to share poignant, uplifting, and sometimes heartbreaking stories of people from New York and around the world. Pat Flynn (@PatFlynn) Pat Flynn is a master at making online business approachable.

Social Media 82

Social Media Concept Digital Marketing Storytelling 82

Article Writing

OCTOBER 29, 2022

The more backlinks you have, the more reputable your brand becomes. If you haven’t, the concept is simple and effective. A useful way of looking at the concept is with coined terms from our friends at Ahrefs. Make Your (Brand) Voice Heard. People are drawn to distinct brand voices. Final Thoughts.

Sales 98

Sales Content Marketing Marketing Content 98

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. It’s where you ignite that initial spark that illuminates your brand.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. However, it all begins with discovering the brand in question. That’s why you need to prioritize putting your brand out there to gain exposure.

Sales 98

Sales Marketing Storytelling Social Media 98

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You can separate yourself from the competition and provide potential customers with a whole new and fascinating way to learn about your brand.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

Smart Blogger

JULY 5, 2023

Each year, the trends you latch onto could be the difference between your brand blending in or standing out. Ready to future-proof your brand? They determine which direction the conversation is headed, dictating where brands, influencers, and users alike set their sails. Staying ahead of social media trends is no easy feat!

Social Media 92

Social Media Media Content Creation Entertainment 92

Kristi Hines

JUNE 1, 2023

Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. AskYourPDF – Empower your PDFs!

Transportation 264

Transportation Utilities Finance Portfolio 264

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.

Storytelling 140

Storytelling Social Media Content Creator Editorial 140

Copywriter Collective

APRIL 18, 2023

Crafting a Unique Message That Stands Out The creative services team has perfected the art of storytelling as part of their content copywriting services. The Power of Storytelling: How to Use It to Persuade When it comes to copywriting, storytelling is one of the most potent tools to persuade readers.

Persuasion 52

Persuasion Copywriter Copywriting Storytelling 52

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

JULY 12, 2023

Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Imagine scrolling through Instagram , and you come across an eye-catching post from your favorite clothing brand.

Sales 68

Sales IT Social Media Storytelling 68

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 101

Storytelling Content Entertainment Script 101

Copywriter Collective

AUGUST 4, 2023

Maybe you have a knack for spinning complex ideas into easily digestible narratives or are excellent at impactful storytelling. Remember, copywriting isn’t just about writing; it’s about selling a product, a concept, or even an idea. Developing a personal brand is key to standing out in a crowded market.

Copywriter 52

Copywriter Copywriting Freelance Copywriting Portfolio 52

Smart Blogger

MAY 26, 2023

Think of it as your personal brand, a key to engaging your readers. Narrative Writing Narrative writing is the art of storytelling, a delightful escape that whisks the reader off to a different realm. Mastery in this style can transform simple anecdotes into captivating tales, and make your storytelling come alive!

Writing Style 107

Writing Style Writing Persuasion Transportation 107

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Smart Blogger

JUNE 1, 2023

It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. For example, an eco-friendly clothing brand can target customers who show interest in sustainable fashion, ensuring its marketing budget is spent on those most likely to make a purchase.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Smart Blogger

JUNE 29, 2023

These strategies aren’t just buzzwords; they’re actionable techniques that can transform your brand’s presence in the digital world. From discovering new leads to sparking explosive brand growth, there’s a whole universe of potential waiting to be unlocked. Reach is the size of the influencer’s audience.

Marketing 67

Marketing Collaboration Script Digital Marketing 67

Smart Blogger

JULY 14, 2023

Or perhaps considering it for your own brand? Viral marketing, at its core , is a strategy that banks on the power of social sharing to spread a brand’s message like wildfire. It’s about reaching the right people — those who will engage with your brand, buy your products, and become your loyal customers.

Marketing 73

Marketing Social Media Banking Brand Awareness 73

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content. Brand Voice Alignment : You should be able to adapt your tone and style to match the brand voice. between 2016 and 2026.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 27, 2023

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. Adaptability : Every brand has its own voice. Your writing style should be flexible enough to adapt to different brand tones and audiences. So, who hires content writers?

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Smart Blogger

JANUARY 20, 2023

Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. Awareness of Trends Staying on top of the latest news and trends is important as it ensures your brand is in tune with customers.

Digital Marketing 95

Digital Marketing Marketing Social Media Education 95

ContentWriters

JUNE 21, 2023

YMYL topics require a deep understanding of complex concepts, and associated content should be backed by reliable sources and analysis. Human writers have the capacity to infuse content with their unique perspectives, experiences, and storytelling abilities, establishing a stronger emotional connection with readers.

Content Marketing 52

Content Marketing Marketing Content Creation Writing 52

Express Writers

FEBRUARY 14, 2023

They understand the short attention spans of readers, have a handle on SEO concepts, and realize their writing targets specific audiences who need a product. Sometimes critiques can sting, but it’s part of being a successful team player and brand copywriter. This kind of writing distracts from the purpose of copywriting.

Copywriter 98

Copywriter Copywriting Writer Copy 98

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Writers know strong stories capture audiences and bring concepts to life. Writers know strong stories capture audiences and bring concepts to life. Billie Jean also follows this storytelling structure.

Storytelling 103

Storytelling Content Collaboration Content Creator 103

Smart Blogger

MARCH 10, 2023

Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. You could be hired by either individuals or businesses who need high-quality written content under their names or brands.

Freelance 131

Freelance Writing Finance Script 131

Smart Blogger

AUGUST 25, 2023

Whether you’re an aspiring novelist, a marketer weaving brand narratives, or a short story wizard, this guide’s got you covered. Story Framework Before you jump into the messy, delightful chaos of storytelling, it’s crucial to lay down some groundwork. Understanding the basic elements of a story is your golden ticket.

Prose 76

Prose Government Construction Storytelling 76

Moz

JUNE 8, 2020

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Being a visible, reliable resource in this moment isn’t just good for brands — it’s a relief and help for customers.

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

DECEMBER 27, 2018

While this concept can be used for all types of content, he focused on video. Think Like a Filmmaker: Learn How Documentary Films and Their Storytelling Techniques Can be a Powerful and Captivating Way to Tell Your Brand Story. Documentary Storytelling: 6 Examples From Brands That Nail It. My takeaway.

Recruitment 98

Recruitment Storytelling Social Media Audience 98

The Hoth

MARCH 10, 2023

Tools like Grammarly have long used AI algorithms for proofreading Yet, the concept of AI writing really took off in November 2022 when OpenAI released ChatGPT to the public. The more connected customers feel to a brand, the more they’re willing to spend. Why is that? That all sounds great, right?

Writer 59

Writer Content Creation Proofreader Copywriter 59

Content Marketing Institute

JANUARY 16, 2018

CMI founder Joe Pulizzi believes in this concept so strongly that he once said, “If you’re not ‘all in’ with your content marketing program, you should stop.”. In other words, they care about things like powerful storytelling, great writing, strong design, and quality video. Almost all (96%) of U.K.

Content Marketing 98

Content Marketing Marketing Content Creativity 98

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”.

Storytelling 94

Storytelling Pharmaceutical Brand Prose 94

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands].

Concept 102

Concept Creativity Social Media Content Marketing 102

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. It fails to establish credibility – an important concept from journalism that most marketers haven’t yet mastered. Yogesh Jain, founder, Concept Allies. #contentmarketing Click To Tweet.

Content 111

Content Content Creator Content Marketing Social Media 111