Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 88

Sales Content Marketing Marketing Content 88

Contently

OCTOBER 18, 2023

The good news is there’s no need for marketers to pivot careers just yet. With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. The result?

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? I’m fond of this theme because it’s clean, unbeatable, and will enhance your personal brand.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? In today’s competitive market, it’s not just about being seen — it’s about being remembered. So, are you prepared to take your brand from being known to unforgettable? What about content posting?

Brand Awareness 75

Brand Awareness Brand Social Media Retail 75

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Are you meeting their needs?

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Digifloat

DECEMBER 21, 2022

Content is now at the front and center of most business strategies. Even at Digifloat, we prioritize investing in content marketing and have been doing this for years. We can write a book about how a small business should approach content marketing and create a fail-proof strategy. 12 Content Marketing Ideas.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Brand Awareness 119

Brand Awareness Content Content Marketing Keywords 119

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next content marketing campaign.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Content Hacker

APRIL 10, 2024

And more importantly, how does this fit into an overarching marketing plan without breaking the bank or spiraling into chaos? A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? This tactic fosters trust and positions your brand as a valuable resource.

Ads 139

Ads Content Utilities Advertising 139

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). This unique tool provides insight into PDF engagement using heat map technology.

Management 124

Management Freelance Content Management System Content 124

Contently

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about.

Landing Page 65

Landing Page Content Social Media Keywords 65

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. That keeps the brand cohesive across marketing channels. Online and offline.

Marketing 104

Marketing Social Media Keywords Engineering 104

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Sales 92

Sales Content Marketing Marketing Content 92

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. An Example of Professional Content Writing. By contrast, the website 9 to 5 Mac is an example of excellent work by a content marketer. A Definition of Content Writing.

Copywriter 97

Copywriter Copywriting Writing Content 97

Express Writers

NOVEMBER 8, 2022

So, there’s no time like the present to implement customer lifecycle marketing into your strategy. If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. What is Customer Lifecycle Marketing?

Sales 98

Sales Marketing Storytelling Social Media 98

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Each stage of the funnel requires different types of content to be successful. Social media posts . Blog articles . Webinars .

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

JUNE 19, 2023

What Are Marketing Materials? Marketing materials are basically tools used by businesses to promote products or services. They’re like your brand’s cheerleaders, getting your ideal customers to know and like you. They’re a physical representation of your brand.

Marketing 105

Marketing Social Media Copywriter Copywriting 105

Smart Blogger

JUNE 29, 2023

It’s all about capturing attention and sparking engagement. They’ve initiated significant action — think along the lines of filling out a ‘contact sales’ form or requesting a product demo. By offering rich, insightful content, you can draw in potential leads and convert them into IQLs.

Lead Generation 73

Lead Generation Landing Page Utilities Persuasion 73

Smart Blogger

JULY 6, 2023

Because you wouldn’t talk to your brand-new customers the same way you’d chat with your long-time ones, right? Regular, personalized follow-ups help you keep the conversation going and your leads engaged. When you promptly respond to inquiries or feedback, you build trust, foster good relationships, and enhance your brand image.

Sales 77

Sales Social Media Communication Persuasion 77

Neil Patel

OCTOBER 13, 2021

Seventy-seven percent will choose a brand over a competitor after a positive social media experience. It’s the process of finding and engaging with your potential customers online. Focus on engagement: Instead of spending all your time creating content, focus on building relationships. What is social selling?

Sales 135

Sales Social Media Government Script 135

ContentWriters

FEBRUARY 13, 2024

Understanding the pros and cons of gated vs. ungated content helps you build a content strategy that maximizes organic traffic, influences customer engagement, and generates more leads. Read on to discover key differences between gated and ungated content, including best practices and examples of each.

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

Content Hacker

FEBRUARY 22, 2023

A product content strategist is someone who works with companies to create a content strategy for a product. They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. In the course of their job, the product content strategist must: Research customer needs.

Portfolio 90

Portfolio Content Education Storytelling 90

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones.

IT 145

IT Landing Page Marketing Sales 145

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. You’d be hard-pressed to buy a smartphone without a touchscreen, but that doesn’t mean it isn’t a feature brands can talk about. After all, only one-third of customers trust the brands they buy from.

Website 142

Website Landing Page Manufacturing Sales Copy 142

ContentWriters

NOVEMBER 22, 2023

Customers and prospects who subscribe to your newsletter are high-value contacts because they’re interested enough in your brand to give you permission to deliver content directly to their inbox. Read on for tips on how to build an effective email sales funnel and email marketing strategy, including newsletter examples.

Sales 59

Sales Healthcare Hospitality Text 59

Neil Patel

SEPTEMBER 1, 2021

Aside from marketing videos or product demos, you could use it for: training personal videos video chatbots. Click “create account” in the top right-hand corner to create a free demo video and understand Synthesia better. To start creating your content, enter your text into the browser. Getting Started With Synthesia.

Media 145

Media Storytelling Text Proofreader 145

ContentWriters

AUGUST 9, 2023

Video marketing is increasingly becoming a prominent form of content marketing and is not showing signs of slowing down. What makes video such an appealing marketing tool? What makes video such an appealing marketing tool? For starters, video content is engaging, memorable, and effective at driving conversions.

Script 52

Script Writing Consulting Education 52

Neil Patel

APRIL 5, 2023

Google Alerts Google Alerts is a free service offered by Google to keep you up-to-date on the latest news, conversations, and web content. It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Let’s say you want to create an ultimate guide on content marketing.

Social Media 133

Social Media Keywords SEO Advertising 133