Content Marketing Institute

SEPTEMBER 7, 2022

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading →

Brand 105

Brand IT Entertainment Content 105

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? On Giphy, brands can create channels for their gifs, much like YouTube.

Promotion 133

Promotion Brand Entertainment Social Media 133

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 66

Social Media Content Marketing Media Marketing 66

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. It’s the clever twist in the world of marketing where companies talk with us, not at us. Strengthen Brand Credibility 3. Check out our AIO Blogger course.

Brand 52

Brand Storytelling Content Content Creation 52

Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics. Good news: there’s a way out.

Brand Awareness 80

Brand Awareness Brand Collaboration Construction 80

Smart Blogger

JUNE 6, 2023

Navigating the ever-evolving landscape of branding in 2023? Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? What is Brand Awareness?

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Brand Awareness Brand Social Media Collaboration 78

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.

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Storytelling Brand Construction Social Media 52

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

ContentWriters

MAY 24, 2023

Fighting against a sea of competitors, brands must find creative strategies to win customers and get ahead of the market. One of the most reliable strategies is content marketing — and for good reason. In a digital age where nearly everything is online, content holds immense power.

Content Marketing 52

Content Marketing Content Creation Marketing Agency 52

Shorthand Content Marketing

FEBRUARY 15, 2023

When you hear the words “content marketing,” you probably immediately think of written content such as blogs, articles, videos, and pictures posted on social media. While these content types are crucial to any content strategy, they are not what actually makes it successful.

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Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love.

Brand 96

Brand Banking IT Entertainment 96

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next content marketing campaign.

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Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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Content Marketing Marketing Banking Insurance 110

Contently

FEBRUARY 17, 2023

Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. The Case for Augmented Reality AR has a life outside of entertainment.

Engagement 126

Engagement Entertainment Marketing Medical 126

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. Content writing is used to attract potential customers and educate them about the products and services of a brand. An Example of Professional Content Writing. Great content will always have a clear purpose and reason for being written.

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Copywriter Copywriting Writing Content 97

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. Content stands center stage in this effort. But it isn’t just any content.

Brand 73

Brand Entertainment Content Hospitality 73

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. consumers spend more on brands to which they feel loyal.

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Content Marketing Marketing Education Content 86

Content Marketing Institute

NOVEMBER 19, 2018

The new entertainment category these events have spawned – esports – is projected to reach $1.65 billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch.

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Audience Brand Entertainment Concept 75

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. HANDPICKED RELATED CONTENT: 5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart. Cisco uses Snapchat to woo new employees.

Social Media 109

Social Media Engagement Media Brand 109

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace.

Storytelling 92

Storytelling Brand Marketing Hospitality 92

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 73

Content Marketing Editorial Healthcare Entertainment 73

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Express Writers

APRIL 1, 2024

Content writing: Writing with the intent to entertain and educate the reader. Technical writing: Writing industry-specific content that requires a knowledge on a deeper level than a Wikipedia article. Marketers want to work with copywriters because they are people who understand the subtle nuances of content marketing.

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Copywriter Copywriting Persuasion Food 86

Content Marketing Institute

AUGUST 16, 2021

As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading → The post Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice appeared first on Content Marketing Institute.

Entertainment 124

Entertainment Content Marketing Brand Marketing 124

The Hoth

MAY 9, 2024

One of the biggest perks of choosing digital marketing as a side hustle is how much money you can earn. For example, freelance UX designers can earn up to $97,426 annually, while content marketers and copywriters can earn up to $150,000. Learning opportunities. Are you looking for an easy side hustle that will earn you money?

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Smart Blogger

JANUARY 22, 2024

But first, let’s clear up a common question: what exactly is a marketing funnel? Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms.

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

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Education Brand Banking Retail 98

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). A cheesy marketing stunt?

Content Marketing 86

Content Marketing Government Marketing Food 86

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 132

Marketing Content Entertainment Social Media 132

Content Hacker

APRIL 14, 2024

The Pros and Cons of Legalizing Marijuana The Role of Religion in Modern Society The Impact of Social Media on Mental Health The Controversy Over Vaccine Mandates Promotional Blog Post Ideas Promotional blog posts are designed to market your own products or services or those of a sponsor/partner. They’ll thank you for it.

Writing 89

Writing Blog Blogging Food 89

BKA Content

OCTOBER 20, 2023

This up-to-date guide lists the top social media content creation services you can count on. What Are the Best Social Media Content Creation Services for Your Needs? Your company can approach social media content marketing in many different ways. Bright Age works with the likes of ABC and Disney.

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Content Creation Social Media Media Agency 83

Content Marketing Institute

DECEMBER 26, 2017

Becky and I have a suggestion: Cash in on the millions of women buying Dollar Shave Club products by creating a separate set of post-purchase content that speaks to the fairer sex’s trials and tribulations. Your male-oriented content is wonderfully produced, and we adore your brand personality and tone. Account Managers.

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Content Marketing Marketing Content Agency 90

Smart Blogger

MARCH 29, 2023

Of course, successful lifestyle bloggers share common tactics that keep their target audience entertained and engaged! Most commonly, lifestyle blogs make money by advertising brands that align and resonate with the lifestyle they promote. There are several creative ways to monetize a blog. Instagram: @_agirlinprogress 10.

Food 106

Food Entertainment Blog Blogging 106

ContentWriters

MAY 15, 2024

Encompassing everything from tweets to blogs of up to 1,000 words, short-form content caters to mobile users searching for a quick, concise answer. Short-form content provides a quick burst of information or entertainment, succinctly delivering key messages. They are easily shareable and can enhance credibility and trust.

Long Form Content 59

Long Form Content Content Social Media Entertainment 59

BKA Content

MAY 29, 2024

Developing targeted content that can be repurposed into lead nurturing emails. Expanding your perceived authority in your space, thus making your brand more memorable over time. Be mindful of what holidays and weather changes are coming up in your area so you can create content around that. Build a consistent brand voice.

Search Engine Optimization 72

Search Engine Optimization Engineering Keywords Lead Generation 72

BKA Content

MAY 27, 2023

This is where content marketing to baby boomers can really come into play. We Can Market To Baby Boomers For You Need high-quality content that targets baby boomers? Learn More Content marketing is the link between businesses and potential customers. We’ve got you covered. Not sure where to start?

Marketing 76

Marketing Persuasion Entertainment Search Engine Optimization 76

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Storytelling 52

Storytelling Content Entertainment Content Creation 52