Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Content Hacker

OCTOBER 26, 2023

So, you’ve got a knack for crafting engaging content? The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy. There’s another beast you need to tackle – Content Marketing Strategy.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Content Marketing Institute

FEBRUARY 5, 2021

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Content Marketing 136

Content Marketing Brand Marketing Content 136

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Brand 117

Brand Content Marketing Marketing Content 117

BKA Content

MARCH 11, 2024

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less. However, your content must be valuable to be effective.

Sales 52

Sales Content Marketing Marketing Content 52

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Content Marketing 137

Content Marketing Brand Marketing Content 137

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Content Marketing 108

Content Marketing Brand Marketing Content 108

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Marketing Content 145

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

Content Marketing 102

Content Marketing Marketing Content Brand 102

Content Marketing Institute

FEBRUARY 27, 2024

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.

Content Marketing 85

Content Marketing Marketing Content Brand 85

Content Marketing Institute

MARCH 12, 2021

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done.

Content Marketing 132

Content Marketing Brand Content Creation Marketing 132

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Kayleigh Moore

AUGUST 28, 2023

I don’t know why more content teams aren’t acting on this, but…can I tell you a secret? Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts. There are AI writing tools , cheaper alternatives, and agencies that crank out content. Let’s start with the freelancer side.

Freelance 130

Freelance Writer Content Marketing Editorial 130

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 84

Insurance Content Marketing Marketing Content 84

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

Content Marketing 114

Content Marketing Marketing Content Proofreader 114

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 118

Content Marketing Marketing Content Content Creation 118

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Kristi Hines

JUNE 20, 2021

Are you searching for new tools to improve your content marketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Content Idea Generators.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

Content Marketing 124

Content Marketing Brand Marketing Content 124

Content Hacker

MAY 18, 2023

Does content marketing work? Many marketers new to the game wonder if content marketing is effective and/or worth the time and money. Content marketing is INCREDIBLE. 71% of marketers say content marketing is more important to their organization than ever. Driving growth.

Content Marketing 98

Content Marketing Marketing Content Proofreader 98

Content Marketing Institute

SEPTEMBER 10, 2021

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).

Content Marketing 120

Content Marketing Brand Marketing Content 120

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”? Read that again.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

BKA Content

MARCH 2, 2023

Your Guide to Sports Content Marketing Sports content marketing can help you take your business to the next level. Channels for Sports Content Marketing With so many different platforms and outlets, you might not know where to focus your time and energy. Want Great Content With SEO Benefits?

Content Marketing 87

Content Marketing Marketing Content Social Media 87

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO is not a unicorn.

SEO 126

SEO Content Marketing Marketing Content 126

ContentWriters

JUNE 7, 2023

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. Which departments will the content writer need access to? What Is a Content Marketing Writer?

Content Marketing 98

Content Marketing Writer Contractor Marketing 98

ContentWriters

OCTOBER 12, 2022

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Content Hacker

MARCH 30, 2023

User generated content marketing is a smart strategy that will help you get more mileage out of your content with minimal effort. That’s because the power of user-generated content (UGC) lies with the people — your audience. Ironically, content from your ideal customers also performs well with your ideal customers.

Content Marketing 105

Content Marketing Marketing Content Social Media 105

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 81

Content Marketing IT Marketing Content Creation 81

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 139

Content Marketing SEO Marketing Content 139