BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 74

Content Marketing SEO Search Engine Optimization Marketing 74

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Content Marketing 108

Content Marketing Brand Marketing Content 108

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

Brand 93

Brand Content Content Marketing Marketing 93

Content Marketing Institute

MARCH 12, 2021

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done.

Content Marketing 133

Content Marketing Brand Content Creation Marketing 133

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. What Is Conversion Marketing? How Do Blogs Factor Into Conversion Marketing?

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Brand Marketing Retail Blog 59

Grammarly

JANUARY 22, 2024

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

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Brand Communication Brand Awareness Social Media 103

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

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Content Marketing Brand Marketing Content 123

Content Marketing Institute

SEPTEMBER 10, 2021

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).

Content Marketing 120

Content Marketing Brand Marketing Content 120

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 100

Brand IT Marketing 100

Adam Connell

APRIL 29, 2024

It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. Looking for social media post ideas? I’ve got you covered. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

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Social Media Media Brand Post 119

Content Marketing Institute

FEBRUARY 27, 2024

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.

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Content Marketing Marketing Content Brand 84

Content Marketing Institute

MARCH 5, 2019

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Continue reading → The post Branded Content, Native Ads, or Content Marketing? Let the learning begin.

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Content Marketing Ads Brand Content 104

Content Marketing Institute

SEPTEMBER 7, 2022

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading →

Brand 105

Brand IT Entertainment Content 105

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

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Content Marketing Marketing Long Form Content Content 98

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

Content Marketing 101

Content Marketing Marketing Content Brand 101

Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Read on.

Brand 86

Brand Marketing Agency Content 86

Content Marketing Institute

FEBRUARY 8, 2022

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading →

Brand 123

Brand Content Publisher Publishing 123

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Brand 138

Brand Marketing Social Media Agency 138

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Brand 130

Brand Marketing Social Media Engagement 130

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 91

Brand Brand Awareness Collaboration Sales 91

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

AUGUST 10, 2021

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships.

Brand 129

Brand Content Blogger Publisher 129

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →

Brand 117

Brand Content Audience 117

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute. What can you learn from ESPN crowing about a rooster? We share our take.

Media 124

Media Brand Food Content 124

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 98

Marketing Content Entertainment Social Media 98

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Content Marketing 103

Content Marketing Marketing Content Search Engine Optimization 103

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

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Content Marketing Marketing Content Proofreader 114

Content Marketing Institute

SEPTEMBER 14, 2020

These three organizations turned to content marketing. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute. What do you do when your usual business model can’t work?

Brand 125

Brand Content Content Marketing Media 125

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? Welcome to the electrifying world of buzz marketing! Here, we’ve handpicked some standout buzz marketing examples that’ll spark creativity and ignite your strategy. Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic?

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Brand Marketing Social Media Brand Awareness 64

Content Marketing Institute

NOVEMBER 26, 2019

That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned. Continue reading → The post How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing appeared first on Content Marketing Institute.

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Text Content Marketing Brand Marketing 115

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Neil Patel

JUNE 4, 2021

Stitch is a TikTok editing feature that allows people to trim and edit other people’s videos and incorporate them into their own content. With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. What Is TikTok Duet?

Brand 131

Brand Social Media Marketing Collaboration 131

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

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Content Marketing Writing Content Marketing 143