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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s). 

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10 SaaS Marketing Examples That Are Actually FunĀ 

The Hoth

Everything from designing websites (WordPress) to chatting with your in-house staff (Slack) uses some type of SaaS subscription. While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. The good news?

Marketing 102
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How to Optimize Each Stage of the Marketing Funnel for More ConversionsĀ 

The Hoth

In fact, you may not even know that you have a marketing funnel in the first place. . If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . What’s a Marketing Funnel? Testimonials .

Marketing 105
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Compare The Best Marketing Automation Software

Quick Sprout

HubSpot ā€” Best for Inbound Marketing. Request a free demo. HubSpot is one of the most well-known names in the marketing world, and they’d credit their success on their inbound strategy. Contact the HubSpot sales team to request a free demo. Moosend is an excellentā€”though understatedā€”email marketing solution.

Marketing 126
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How to Put Together a Video Marketing Strategy That Works

Content Hacker

And more importantly, how does this fit into an overarching marketing plan without breaking the bank or spiraling into chaos? A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand.

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Content Writing Vs. Copywriting: Whatā€™s the Difference?

Shorthand Content Marketing

Content writing is used to attract potential customers and educate them about the products and services of a brand. As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . Apple’s company website has excellent copywriting about the products.

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10 Successful Twitter Advertising Ideas

Neil Patel

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Ensure your brand message is clear through the text, images, and videos you use in your ads. Offer just enough detail to provide clarity about your brand. gives a quick message with a direct CTA to watch a demo.