Backlinko

MAY 14, 2024

It provides essential audience data on who visits your website. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints. Including its website. Including demographic information.

Marketing 104

Marketing Social Media Keywords Engineering 104

Neil Patel

MARCH 27, 2023

The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. It also offers a demo to get users on track with email marketing.

Content 102

Content Keywords Brand Awareness Retail 102

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

Content Hacker

APRIL 10, 2024

A study in 2023 showed that 91% of people want to see more online videos from brands. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Contently

APRIL 4, 2023

web forms, additional pages viewed, on-page engagements, shares of your content, etc.) completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.)

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

The Hoth

FEBRUARY 15, 2023

Everything from designing websites (WordPress) to chatting with your in-house staff (Slack) uses some type of SaaS subscription. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

ContentWriters

MARCH 8, 2023

By creating content relevant to their needs and interests, you can reach them where they are and engage them in a meaningful way. It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Smart Blogger

JUNE 19, 2023

They’re like your brand’s cheerleaders, getting your ideal customers to know and like you. Marketing materials bring your brand to life, showing potential customers why they need your products or services. They’re a physical representation of your brand. Website Your website is your virtual business card.

Marketing 105

Marketing Social Media Copywriter Copywriting 105

Grammarly

NOVEMBER 9, 2023

Typically, a one-pager’s purpose is to engage readers and drive them to seek more information. This could be scheduling a call with the organization or visiting their website to learn more. One-pagers often blend graphics with text to visually engage readers and maintain their interest.

Landing Page 91

Landing Page Concept Education Copy 91

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing.

Brand Awareness 119

Brand Awareness Content Content Marketing Keywords 119

The Hoth

NOVEMBER 30, 2022

If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . Read on to learn more about marketing funnels , including how to create and optimize one for your website. . What’s a Marketing Funnel? Webinars

Marketing 105

Marketing Education Construction Landing Page 105

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. Some groups respond better to blog articles on your website.

Landing Page 65

Landing Page Content Social Media Keywords 65

Quick Sprout

AUGUST 24, 2022

Request a free demo. Contact the HubSpot sales team to request a free demo. From capturing new leads to generating sales, recovering abandoned carts, and driving engagement from your site traffic, GetResponse offers tools to meet your needs. HubSpot — Best for Inbound Marketing. Visit HubSpot. Visit Moosend. Try it for free.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

JANUARY 5, 2021

All businesses need a good website. WordPress themes use different layouts to present content beautifully and boost engagement with your brand. Deciding on a single WordPress theme for your brand can be overwhelming. Paid themes are a better bet for brands in general, though. Far from ideal.

Portfolio 145

Portfolio Freelance Food Search Engine Optimization 145

Neil Patel

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Your Twitter advertising strategy should combine paid ads with genuine engagement and organic content posting for the best results.

Advertising 138

Advertising Ads Promotion Creativity 138

Contently

FEBRUARY 12, 2024

But building an engaged email audience takes a great deal of time. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Market research: Discover content ideas to fill gaps with NLP tools that can conduct analyses of your website and your competitors’ sites.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Smart Blogger

JUNE 29, 2023

It’s all about capturing attention and sparking engagement. They’ve initiated significant action — think along the lines of filling out a ‘contact sales’ form or requesting a product demo. This active engagement helps progress IQLs to MQLs. So, why does lead generation matter so much?

Lead Generation 73

Lead Generation Landing Page Utilities Persuasion 73

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Verblio

OCTOBER 19, 2022

Consumption metrics allow content marketers to measure primary goals that include: Is your content bringing people to your website? What channels they’re using to find your content How often and for how long do they engage with your content? Channel-specific engagement metrics. Channel-specific engagement metrics.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. However, it all begins with discovering the brand in question. The only difference is that a demo allows for a one-on-one, personalized interaction.

Sales 98

Sales Marketing Storytelling Social Media 98

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Most images, when pinned, are linked to the original websites they’re from.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Copyhackers

SEPTEMBER 10, 2020

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. 3 bad reasons SaaS websites tend to have such short copy.

Copy 52

Copy Website Copywriter Copywriting 52

Contently

NOVEMBER 10, 2022

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. This unique tool provides insight into PDF engagement using heat map technology. Schedule a demo for a consultation on your content measurement strategy today.

Management 124

Management Freelance Content Management System Content 124

Neil Patel

MAY 12, 2021

Join Facebook Groups for Your Industry and Post Links to Your Website. The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful. Post at times of the highest engagement. Just make sure you’re not overly promotional.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Neil Patel

DECEMBER 17, 2021

What’s more, people actually engage with brands on Facebook, with 39 percent or more users following business pages to get offers. Whether your goal is to get users to Shop Now, Enroll Today, or Request a Demo, a call-to-action ad can help drive that particular action. Create Facebook Call-To-Action Ads. Here’s how.

Lead Generation 139

Lead Generation Healthcare Social Media Ads 139

Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . Apple’s company website has excellent copywriting about the products.

Copywriter 97

Copywriter Copywriting Writing Content 97

Content Hacker

APRIL 20, 2023

Engage in Relevant Discussion Forums Can Content Marketing Help Increase Sales? This connection is what turns them from random traffic browsing websites, or casual visitors, into potential customers with a real interest in your expertise, your brand, and what you offer. Some effective BoFu content types include: Product demos.

Sales 88

Sales Content Marketing Marketing Content 88

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Use AdRoll to Automate Ad Campaigns.

IT 145

IT Landing Page Marketing Sales 145

Smart Blogger

JULY 12, 2023

Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Imagine scrolling through Instagram , and you come across an eye-catching post from your favorite clothing brand.

Sales 73

Sales IT Social Media Storytelling 73

ContentWriters

FEBRUARY 13, 2024

Understanding the pros and cons of gated vs. ungated content helps you build a content strategy that maximizes organic traffic, influences customer engagement, and generates more leads. It helps potential customers find your website, building brand awareness and trust. What Is an Ungated Piece of Content? What Is Gated Content?

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

ContentWriters

NOVEMBER 22, 2023

Customers and prospects who subscribe to your newsletter are high-value contacts because they’re interested enough in your brand to give you permission to deliver content directly to their inbox. An existing customer might benefit from other products or services but may not take the time to browse your website to find them.

Sales 59

Sales Healthcare Hospitality Text 59

Neil Patel

MARCH 24, 2021

Have a Website. If you’re going to market yourself online, having a website is non-negotiable. If I want to check out your tour dates, book you for a show, read your backstory, or buy your merch, your website is going to be my first port of call. OK, so you need a website, but what should it include?

Marketing 141

Marketing Electronics Social Media Promotion 141

Neil Patel

NOVEMBER 20, 2020

AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. Choose Your Video Editing Skill Level.

Collaboration 145

Collaboration Text Utilities Content Creation 145

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Neil Patel

FEBRUARY 21, 2023

But how can you make sure that your website shows dominates the SERPs? That way, your website will continuously be visible in search engine results, and you can determine how to best attract potential customers to your site. This helps ensure that potential customers stay on your website longer and are more likely to convert.

SEO 86

SEO Keywords Engineering Social Media 86

Contently

OCTOBER 18, 2023

With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. As you click through more content, you find that the brand aligns perfectly with your interests and needs. The result?

Content Marketing 52

Content Marketing Marketing Content Social Media 52