Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. You’d be hard-pressed to buy a smartphone without a touchscreen, but that doesn’t mean it isn’t a feature brands can talk about. After all, only one-third of customers trust the brands they buy from.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Contently

FEBRUARY 21, 2023

In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand. SEO optimization: Tools like Yoast , a WordPress CMS plugin, analyze landing pages or blog posts to determine their SEO “score” and readability.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Visitors can watch the YouTube video within the blog post without leaving the page. A linked video is a short URL you can paste on your landing page, website, or send directly via email or text. Consider Placement.

Landing Page 117

Landing Page IT Storytelling Text 117

Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. For those who are interested in the Apple brand and upcoming products, it is valuable content. If a prospect converts over time, they are more likely to stay with a brand and keep buying.

Copywriter 97

Copywriter Copywriting Writing Content 97

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Digifloat

FEBRUARY 7, 2023

But soon, we realized how bad content would hurt our brand. In this case, a short video on your landing page might be just the thing that attracts your audience’s attention and also show the features of your product. Today, we are sharing everything we have learned over the years about writing good content.

Writing 52

Writing Landing Page Content Proofreader 52

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. The first stage is all about building brand and product awareness. At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Generate Interest and Desire.

Landing Page 145

Landing Page Sales Social Media Brand 145

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Landing pages. If you want to connect with other companies, it’s important to speak their language. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Content Hacker

FEBRUARY 22, 2023

Ensure all product content accurately reflects the company’s brand identity. In this role, you may be in charge of content like: Product descriptions or product pages/landing pages. Product demos. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

Portfolio 98

Portfolio Content Education Storytelling 98

Neil Patel

DECEMBER 30, 2021

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information. What Are Facebook Lead Ads? How Facebook Lead Ads Work. There are plenty of ways to make the most of your Facebook lead ads.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

MARCH 9, 2021

The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. Today, we’re taking a page out of their book and focusing on the quality of leads.

Lead Generation 115

Lead Generation Landing Page Concept Sales 115

Moz

MAY 24, 2020

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. An About page is often part of a buying journey. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.

Landing Page 81

Landing Page Concept Social Media Education 81

ContentWriters

NOVEMBER 22, 2023

Customers and prospects who subscribe to your newsletter are high-value contacts because they’re interested enough in your brand to give you permission to deliver content directly to their inbox. They will need insight into features and benefits, possibly including demo videos and social proof.

Sales 59

Sales Healthcare Hospitality Text 59

Neil Patel

APRIL 27, 2021

Helps Project Your Brand Personality. One of your most important assets as a business is your brand. And no— branding doesn’t just mean logo. An essential aspect of branding is your brand personality. Brand personality is a set of human characteristics that can be attributed to a brand.

Electronics 103

Electronics Search Engine Optimization Retail Landing Page 103

Neil Patel

MARCH 24, 2021

You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. What’s more, rather than emailing someone a PDF, you can just point them in the direction of your EPK landing page. Create an Electronic Press Kit. Conclusion.

Marketing 141

Marketing Electronics Social Media Promotion 141

Neil Patel

DECEMBER 2, 2020

Usually, additional features like landing pages, automations, planning software, or workflow integrations can be added down the road. Though Recooty is geared towards smaller businesses, you can still create a branded careers page that fits your company profile. But you don’t have to stop there. Conclusion.

Recruitment 91

Recruitment Agency Electronics Management 91

Copyhackers

SEPTEMBER 10, 2020

A new report from Unbounce confirms Peep’s point: “We’ve verified that your landing page copy is twice as important to conversion rates as your design.”. As you just read, SaaS marketers start with the assumption that they should follow what famous brands do and keep their web copy super short. So it’s mostly copy.”.

Copy 52

Copy Website Copywriter Copywriting 52

Moz

JANUARY 27, 2021

billion queries are searched every day, that means that 525 million of those queries are brand new. Use SerpAPI to run your keywords through the API call – you can see their demo interface below and try it yourself: 3. A revised optimization approach to work in new keywords on existing landing pages. Conclusion.

Keywords 73

Keywords Landing Page Utilities Brand 73

Neil Patel

OCTOBER 27, 2020

Compared to a standalone content management system (CMS) , you have very limited options, in terms of web design, functionality, file access, and ability to customize your site – with proper brand development compared to a website template. If you’re brand new, take some time and review this list of domain name best practices.

Website 145

Website Content Management System Social Media Copy 145

Quick Sprout

AUGUST 24, 2022

Request a free demo. Design landing pages that convert. Contact the HubSpot sales team to request a free demo. With that you’ll be able to set up landing pages and transaction emails. OptinMonster — Best For Landing Page Lead Generation. Moosend — Best For AI-Powered Sales Campaigns.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Moz

AUGUST 7, 2019

However, we knew that we would acquire links naturally due to the popularity of our brand and the highly tactical nature of our content. Email list growth was the “north star” metric — Because Sales Hacker is not a SaaS company, and the “product” is the audience, there was no need for aggressive website CTAs like “book a demo.”

Media 49

Media SEO Keywords Sales 49

Neil Patel

MAY 14, 2021

Need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place. The pricing structure isn’t public, so you’ll need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.

Copywriter 143

Copywriter Copywriting Writing Script 143

ProBlogger

JULY 24, 2014

If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. However, it is not enough to know that you should use a landing page. There are seven steps to creating an effective landing page. Offer the demo in return for something.

Landing Page 53

Landing Page Projects Storytelling Management 53

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally. Why Is B2B Storytelling Important—and Challenging?

Storytelling 138

Storytelling Audience Brand Awareness Landing Page 138

ProBlogger

MARCH 31, 2011

Please note: I mentioned in my ProBlogger post, How to Brand Your Blog’s YouTube Channel that I have another website called Floppycats.com, and I purchased the Compendium platform for that site. It automatically organizes your blog’s keyword-rich content into lots of unique landing pages that are found in an organic search.

Blog 41

Blog Blogging Search Engine Optimization Architecture 41

ContentWriters

FEBRUARY 13, 2024

Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web. It helps potential customers find your website, building brand awareness and trust. BambooHR does this well with its webinar landing pages. The focus of ungated content is awareness.

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

The Hoth

NOVEMBER 30, 2022

For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . You wouldn’t want to start sending nurturing emails or demos to prospects that aren’t even sure if they need to make a purchase yet. . Testimonials . Webinars .

Marketing 105

Marketing Education Construction Landing Page 105

Neil Patel

OCTOBER 16, 2020

Hubspot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. Alternatively, you can sign up for a free demo to see all of their advanced features in action. Sign up for a free demo to learn more and get started today! Wrapping things up.

Marketing 145

Marketing Landing Page Agency Social Media 145

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Paid subscriptions start from $119.95

Social Media 133

Social Media Keywords SEO Advertising 133

Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. Request a demo? Landing pages take a while.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Moz

FEBRUARY 10, 2021

And it’s critical to growing brand awareness and driving traffic to your website. Ask yourself, when someone clicks on an organic result and lands on your website, what kind of browsing experience are they having? Put simply, conversion rate optimization is the process of optimizing a web page to lead a user toward a desired action.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

The Hoth

AUGUST 1, 2023

Understanding the Inbound Methodology Just like the squirrel analogy, inbound marketing tactics revolve around attracting customers to your brand instead of the other way around. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Moz

DECEMBER 21, 2020

This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. Brand diversity. No one brand is winning the top spot across the country. Some brands were winning out in more than one state, however. Primary GMB category.

SEO 81

SEO Food Landing Page Brand 81