Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 129

Content Marketing Marketing Social Media Search Engine Optimization 129

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Unfortunately, they don’t publish their pricing.

IT 145

IT Landing Page Marketing Sales 145

Smart Blogger

JUNE 29, 2023

They’ve initiated significant action — think along the lines of filling out a ‘contact sales’ form or requesting a product demo. Use Keyword-Focused Blog Posts With keyword research tools like SEMRush or Ahrefs , you can pinpoint the phrases and questions your audience is searching for.

Lead Generation 73

Lead Generation Landing Page Utilities Persuasion 73

Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. For those who are interested in the Apple brand and upcoming products, it is valuable content. SEO writing means that you must incorporate specific keywords and semantic language into your website content. .

Copywriter 97

Copywriter Copywriting Writing Content 97

Contently

FEBRUARY 21, 2023

Audience identification: Identify characteristics of different audience groups by analyzing consistent keywords and themes with NLP. In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand. Humans are still the primary drivers of content.

Content Marketing 126

Content Marketing SEO Marketing Content 126

The Hoth

AUGUST 1, 2023

Understanding the Inbound Methodology Just like the squirrel analogy, inbound marketing tactics revolve around attracting customers to your brand instead of the other way around. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Visitors can watch the YouTube video within the blog post without leaving the page. A linked video is a short URL you can paste on your landing page, website, or send directly via email or text. Consider Placement.

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for.

Social Media 133

Social Media Keywords SEO Advertising 133

Digifloat

FEBRUARY 7, 2023

But soon, we realized how bad content would hurt our brand. In this case, a short video on your landing page might be just the thing that attracts your audience’s attention and also show the features of your product. Today, we are sharing everything we have learned over the years about writing good content.

Writing 52

Writing Landing Page Content Proofreader 52

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

The Hoth

JANUARY 9, 2024

As a result, the Gemini AI can understand voice and image-based prompts in addition to text prompts, as demonstrated by this demo video. Control over outputs What’s your brand voice like? That’s why a free trial or demo is the best way to judge the user-friendliness of an AI content tool, as everyone’s needs vary.

Content Creation 59

Content Creation Content Script Social Media 59

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Landing pages. If you want to connect with other companies, it’s important to speak their language. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Content Hacker

FEBRUARY 22, 2023

Ensure all product content accurately reflects the company’s brand identity. In this role, you may be in charge of content like: Product descriptions or product pages/landing pages. Product demos. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

Portfolio 90

Portfolio Content Education Storytelling 90

Neil Patel

APRIL 27, 2021

Helps Project Your Brand Personality. One of your most important assets as a business is your brand. And no— branding doesn’t just mean logo. An essential aspect of branding is your brand personality. Brand personality is a set of human characteristics that can be attributed to a brand.

Electronics 103

Electronics Search Engine Optimization Retail Landing Page 103

Moz

MAY 24, 2020

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. An About page is often part of a buying journey. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.

Landing Page 81

Landing Page Concept Social Media Education 81

Neil Patel

JANUARY 21, 2021

Use Ubersuggest to Check Your Site’s Keyword Rank. If you’ve been targeting specific keywords in page content, use my tool Ubersuggest to assess your rank. Type in your domain, and you’ll see a list of SEO keywords your rank for, top pages, and an overview of your SEO keywords ranking.

Keywords 145

Keywords Text SEO Social Media 145

Neil Patel

DECEMBER 2, 2020

Usually, additional features like landing pages, automations, planning software, or workflow integrations can be added down the road. Though Recooty is geared towards smaller businesses, you can still create a branded careers page that fits your company profile. But you don’t have to stop there. Conclusion.

Recruitment 91

Recruitment Agency Electronics Management 91

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Not to mention, organic CTRs are declining, and zero-click queries are rising. The outcome?

Media 49

Media SEO Keywords Sales 49

Neil Patel

OCTOBER 27, 2020

Compared to a standalone content management system (CMS) , you have very limited options, in terms of web design, functionality, file access, and ability to customize your site – with proper brand development compared to a website template. If you’re brand new, take some time and review this list of domain name best practices.

Website 145

Website Content Management System Social Media Copy 145

ProBlogger

MARCH 31, 2011

Compendium’s blogging platform targets organic keywords in search engines, helps businesses acquire new customers, and serves as a hub for your social media strategy. Their packages are scalable based on keyword selection and services, as well as any upgrades that you might request. Why would you want a blog as a business?

Blog 41

Blog Blogging Search Engine Optimization Architecture 41

Moz

FEBRUARY 20, 2019

The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.

Keywords 50

Keywords Landing Page Ads Brand 50

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Moz

FEBRUARY 10, 2021

And it’s critical to growing brand awareness and driving traffic to your website. Ask yourself, when someone clicks on an organic result and lands on your website, what kind of browsing experience are they having? Put simply, conversion rate optimization is the process of optimizing a web page to lead a user toward a desired action.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Moz

DECEMBER 21, 2020

Keywords in business title. This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. I saw only one business that had extraneous keywords in its title. Brand diversity. Beyond this, brands were very varied.

SEO 81

SEO Food Landing Page Brand 81

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Watch the Google position movement for your keyword. In fact, Segment found that half of consumers expect a personalized experience when interacting with brands. Click To Tweet.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Most brands are in this stage today. Fly: The ideal stage. Lead Engagement.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence.

Script 103

Script Content Storytelling Social Media 103