Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

BKA Content

NOVEMBER 1, 2023

While there are plenty of resources to help you utilize this vital tool, some of the most convenient are the best SEO podcasts. Search Engine Journal Show: The Overall Best SEO Podcast The Search Engine Journal Show is the official podcast of Search Engine Journal, a news hub for all things digital marketing.

SEO 81

SEO Search Engine Optimization Digital Marketing Utilities 81

Smart Blogger

AUGUST 8, 2023

With actionable strategies and some psychology-backed techniques, we’re about to deep dive into a comprehensive guide that’ll help you tap into this marketing gold mine. Ready to transform your business and see your sales soar? What is Behavioral Marketing? Let’s dive in!

Sales 52

Sales Marketing Social Media Construction 52

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

SEPTEMBER 12, 2023

YouTube Marketing is the practice of using a dynamic set of tactics on your YouTube channel to boost your products, services, or brand via the power of the YouTube platform. An increasingly integral part of a broader social media marketing strategy, targeted YouTube content is key to building brand awareness.

Script 103

Script Social Media Marketing Brand Awareness 103

The Hoth

FEBRUARY 8, 2023

While this may seem odd, scarcity tactics are extremely powerful, and you can and should use them in your digital marketing campaigns. The study also made use of umbrella marketing, where they included several beers in the limited-time promotion, which led to a spike in sales for all products.

Marketing 105

Marketing Utilities Sales Digital Marketing 105

Neil Patel

DECEMBER 16, 2021

Blogs allow customers to build trust and relationships with brands. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web). The more you comment, the more brand awareness you generate. The company’s own marketing and sales tools are pretty useful.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

The Hoth

MARCH 7, 2024

Speaking of TikTok, YouTube Shorts (Google’s answer to TikTok) has some impressive capabilities that not enough businesses utilize. More importantly, all these partnerships pose interesting opportunities for SEOs and digital marketers. What does this partnership mean for digital marketers? The good news?

Brand Awareness 66

Brand Awareness Digital Marketing SEO Utilities 66

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. In today’s crowded market, you may need to give yourself an edge.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Contently

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content.

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

Backlinko

JANUARY 8, 2024

Nation Growth Percentage Chile 84% Argentina 55.30% Peru 49.10% Mexico 47.80% China 43.60% How People Discover Podcasts Podcast enthusiasts discover new content through various channels, with 40% of listeners exploring new podcasts by utilizing in-app search bars. billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2027* 62.71

Entertainment 109

Entertainment Advertising Utilities Ads 109

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. The answer lies in the way they approach marketing, sales, customer service, and even product development. It’s more of a marathon, not a sprint. The deal is done.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible. Maybe they mean like this brand?

Writing 72

Writing Electronics Utilities Keywords 72

ContentWriters

FEBRUARY 8, 2023

Here are the best practices for creating successful videos as a part of a B2B marketing strategy. Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

ContentWriters

FEBRUARY 22, 2023

Why Is Keyword Research Important in Marketing? Keywords are the bread and butter of any digital marketing campaign, representing the terms people use when searching for something online. As a result, keyword research should be at the core of your digital strategy. Not quite getting the full picture?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Income Diary

JANUARY 31, 2024

In the digital age, the quest to capture attention has led to a modern gold rush: harnessing the potential of email marketing. Each new subscriber represents not just a potential sale, but a lasting customer relationship ready to be nurtured.

Social Media 52

Social Media Utilities Collaboration Engagement 52

BKA Content

FEBRUARY 17, 2023

Many small businesses connect with people by using social media — but as you do most of your work in non-digital spaces, you may feel behind when it comes to this aspect of your business. It’s entirely possible to integrate a home remodeling business with digital marketing plans. Don’t worry.

Lead Generation 95

Lead Generation Contractor Search Engine Optimization Healthcare 95

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Awareness Goals.

Marketing 145

Marketing Social Media Advertising Management 145

The Hoth

OCTOBER 20, 2022

They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. In fact, ads can increase brand awareness by 80%. . The main difference between PPC and CPC is mostly marketing tactics. . Social Media Advertising. Give companies more control.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

ContentWriters

MAY 10, 2023

For The Love of Data One of the core elements of Spotify’s marketing strategy is the use of data analysis. Spotify utilizes a number of data collection tools to track user behavior, listening habits, preferences, and trends.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

FEBRUARY 20, 2021

Have you ever had a customer visit your website repeatedly but never land the sale? That means keeping your brand in customers’ minds after they leave your site is vital. This can help you better connect with potential customers who have already shown interest, which may lead to increased sales and improved ROI.

Ads 117

Ads Keywords Copy Utilities 117

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

BKA Content

OCTOBER 10, 2022

Proactive reasoning — anticipating future challenges and needs — can allow for growth and strategic advantage even in a market downturn. Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer.

Digital Media 52

Digital Media Government Advertising Social Media 52

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. As a marketer, put people before clicks (and profits).

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

iWriter

DECEMBER 11, 2021

This strategy exposes a brand to a broader audience while also promoting the third-party website. At least 30% of digital marketers use this tactic to successfully generate leads. Several publishers still want to expose their brand to new audiences. Your brand can benefit from both free and paid content syndication.

Brand Awareness 52

Brand Awareness Content Content Creator Utilities 52

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JULY 17, 2023

At its core, Local SEO, or Local Search Engine Optimization, is a tailored digital marketing strategy designed to optimize your online presence, aiming to attract more business from relevant local searches happening on Google and other search engines. So, grab your note-taking tools, and let’s dive right in.

SEO 52

SEO Keywords Search Engine Optimization Utilities 52

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

Bramework

OCTOBER 9, 2023

You’re free to use your blog as a tool to build trust with potential customers while establishing your online brand. Whether you want to become a digital marketing expert or simply improve your overall online presence, learning new skills through blogging is an exciting journey of growth and self-improvement.

Blog 52

Blog Blogging Social Media Keywords 52

Smart Blogger

SEPTEMBER 18, 2023

Have you ever wondered what a digital marketing agency does? Maybe you’ve been struggling to grow certain aspects of your digital marketing, and considered reaching out to an agency. If you’re looking to enhance your online presence and boost the success of your digital marketing campaigns, this post is for you.

Digital Marketing 69

Digital Marketing Agency Marketing Social Media 69

Moz

NOVEMBER 2, 2020

Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Multiple inspiring speakers at MozCon 2020 advised brands to have strong opinions and take public stands on important issues, building affinity with customers based on shared values.

Marketing 71

Marketing Agency Education Food 71

Content Hacker

JULY 7, 2023

For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

Sales 98

Sales Long Form Content Lead Generation Search Engine Optimization 98

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. So it helps to parse it down a little bit.

Keywords 60

Keywords SEO Education Agency 60

Smart Blogger

JUNE 16, 2023

Have you ever wondered, “What is a digital marketer?” As we sail further into the digital age, this profession has become pivotal. Whether you’re starting a new career path, or simply looking to understand the digital marketing world better, this guide is your compass. A compelling brand story.

Digital Marketing 77

Digital Marketing Search Engine Optimization Marketing Social Media 77

Bramework

NOVEMBER 22, 2023

Internal links remain a crucial part of any successful SEO strategy , but the best practices for utilizing them continue to shift over time. ” The anchor text “social media marketing services” provides context for readers and search engines while matching the on-page content.

Text 52

Text SEO Engineering Social Media 52

Content Marketing Institute

AUGUST 28, 2018

The example I highlighted is not isolated, most brands go into channels to sell from them instead of digging deeper to become part of the culture. Most brands go into #socialmedia channels to sell, not to become part of culture. Research & consumer-insight gathering is a critical step missed by brands big & small.

Content Marketing 109

Content Marketing Marketing Content Editorial 109