Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). Example: Tech company finds integrated digital approach.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 133

Sales IT Search Engine Optimization Content 133

The Creative Penn

MAY 5, 2023

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. To do the work. With Chat, paragraphs pour out like rain.” I know this is hard.

Creativity 98

Creativity Publisher Publishing Publishing 98

Content Marketing Institute

DECEMBER 11, 2017

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. The sales team can’t tell the editorial team what to write. Different types of intermediaries help brands with licensing deals.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

ProBlogger

SEPTEMBER 26, 2011

At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. Your community is highly engaged. This is what makes a blogger much more appealing to companies for advertising potential than say, television, print media, billboards and flyers.

Blog 49

Blog Blogging Social Media Advertising 49

The Creative Penn

DECEMBER 18, 2023

I also need to keep myself engaged. I considered shutting the show down a few years back as I was bored with the content — but then generative AI took off, and the rise of direct sales started, and now we have plenty to talk about again! Of course, I’m not starting from zero with this brand. I am pivoting!

Retail 98

Retail Pharmaceutical Creativity Publisher 98

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Beacons Promote Effortless Engagement and Data Transmission. Beacons are Dynamic, Highly Personalized, and Can Increase Engagment.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. Thankfully digital media gives us a more granular view, with not only potential reach, but also the actual reach of our content.

Brand 32

Brand Blog Blogging Education 32

Neil Patel

FEBRUARY 23, 2023

With this approach, you can ensure that every message resonates with its intended recipient – dramatically increasing engagement rates and ROI. Engagement Rates Whether you’re running an online ad, engagement rates help you understand how effective your messaging is and determine if it’s resonating with your target audience.

Ads 104

Ads Advertising Text Social Media 104

ProBlogger

JANUARY 12, 2011

His branding is something that many people, including myself, can learn from. She was constantly engaging with people and showed how to make a solid impression in a short period of time. What was surprising is that she is just as active on social media and her blog. He has also worked to grow his brand off the blog.

Blogger 55

Blogger Social Media Writing Style Concept 55

Content Marketing Institute

NOVEMBER 19, 2017

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. In addition, his blog’s engaged and informed readers support his research through their comments and emails.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

Neil Patel

JUNE 17, 2021

Does your brand need a slogan? It’s a rallying point for your brand. These days slogans are more important than ever as we are awash in visual and audio media, from TV and radio to the internet and digital media. Your slogan can be written and spoken after your brand name, to help people remember what you’re about.

Creativity 135

Creativity Brand Digital Media Sales 135

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand. Resonance/Engagement Metrics.

Brand 33

Brand Blog Blogging Education 33

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

ContentWriters

SEPTEMBER 28, 2022

As a content consumer, what do you enjoy more: reading a bunch of text or engaging, interacting, and playing around with what you’re consuming? Interactive marketing is marketing that makes use of visuals, videos, and other interactive elements to engage the audience, prompting everyone who participates to ultimately take some sort of action.

IT 52

IT Marketing Storytelling Entertainment 52

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. As you identify audiences that respond to your brand, you can save those specific groups.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

Content Marketing 96

Content Marketing Transportation Marketing Content 96