Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Management 103

Management IT Digital Media Digital Marketing 103

BKA Content

OCTOBER 10, 2022

Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer. Marketing efforts in the new age combine traditional and digital media. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Government Advertising Social Media 52

Publishing Trends

OCTOBER 20, 2022

Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. She was most recently SVP, Group Sales Director for Knopf Doubleday. Emily Hutton is now Director of Sales for the group.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

Publishing Trends

APRIL 6, 2023

Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing. Most recently she was Division Director of Curriculum, Digital Media, and Communications at the Smithsonian Science Education Center. Jaisa Pinnock moves up to Coordinator, Special Markets.

Art Director 60

Art Director Entertainment Agency Finance 60

Ashleyn Writes

FEBRUARY 16, 2022

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. 4 More Media Pitch Examples. Cons: 0/10—this person didn’t research my brand at all.

Media 147

Media Copy Advertising Creativity 147

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 105

Content Marketing IT Marketing Content 105

ContentWriters

SEPTEMBER 28, 2022

As you interact and communicate, you get to know your audience, and your audience also gets to know your brand more. They know that being a consumer means they’re going to be on the receiving end of a sales pitch. They can be as light-hearted or straightforward as you’d like, depending on your brand. A win-win all around!

IT 52

IT Marketing Storytelling Entertainment 52

Backlinko

DECEMBER 21, 2023

They not only serve as branding for the site, but also help pages stand out in search results, while enhancing user recognition and trust. Site name: The name of a site can also influence brand recognition and user trust. For example, if your ad offers a sale of up to 70% off but your items are only 20% off.

IT 102

IT Ad Copy Keywords Landing Page 102

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). Example: Tech company finds integrated digital approach.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 107

Sales IT Search Engine Optimization Content 107

The Creative Penn

MAY 5, 2023

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. Be a human with a physical body Attend events in person so you can meet and connect with other humans.

Creativity 87

Creativity Publisher Publishing Publishing 87

Content Marketing Institute

DECEMBER 11, 2017

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. The sales team can’t tell the editorial team what to write. Different types of intermediaries help brands with licensing deals.

Editorial Team 91

Editorial Team Editorial Content Creator Content 91

ProBlogger

SEPTEMBER 26, 2011

At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. A bigger company with a large marketing budget is most likely interested in building brand awareness, exposure and chipping away at a longer-term objective to improve market perception.

Blog 49

Blog Blogging Social Media Advertising 49

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. Thankfully digital media gives us a more granular view, with not only potential reach, but also the actual reach of our content.

Brand 32

Brand Blog Blogging Education 32

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. As a result, they reassessed merchandising strategies and placed slower moving products in higher traffic areas to generate more sales.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Neil Patel

JUNE 17, 2021

Does your brand need a slogan? It’s a rallying point for your brand. These days slogans are more important than ever as we are awash in visual and audio media, from TV and radio to the internet and digital media. Your slogan can be written and spoken after your brand name, to help people remember what you’re about.

Creativity 135

Creativity Brand Digital Media Sales 135

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. is a large format, 8 ½ by 11-inch book with 250 pages of distilled best practices and details that cumulatively can help you enjoy thousands of dollars in increased sales.

Content Marketing 109

Content Marketing Marketing Manufacturing Content 109

ProBlogger

JANUARY 12, 2011

His branding is something that many people, including myself, can learn from. He has been able to grow his business so much in the last quarter thanks to the 72 hour niche sales he runs with Adam Baker. He has also worked to grow his brand off the blog. I expect him to grow his brand further this year. Blog | Twitter.

Blogger 55

Blogger Social Media Writing Style Concept 55

Neil Patel

FEBRUARY 23, 2023

In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference.

Ads 104

Ads Advertising Text Social Media 104

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand. Using a few platform examples (not an exhaustive list) below we can see the difference.

Brand 33

Brand Blog Blogging Education 33

Neil Patel

DECEMBER 15, 2020

For a long time, marketers have been looking for the silver bullet that drives leads and sales. While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. That one hack that can help them sell sand at the beach.

Social Media 145

Social Media Media Persuasion Brand Awareness 145

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. CMWorld Click To Tweet.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. As you identify audiences that respond to your brand, you can save those specific groups.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Content Marketing 97

Content Marketing Transportation Marketing Content 97