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To Get on Podcasts, Create a Media Kit

Jane Friedman

Your reach is no longer relegated to just those who follow you on social media or find you on LinkedIn. Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. Logos and cover art are more recognizable than text titles and names. This is a part of your brand and who you are.

Media 92
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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Some platforms offer limited features aimed at supporting brands with little to no video marketing budget. Make sure your visual elements are consistent with your brand presentation.

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What Is CTR? And How You Can Improve It

Backlinko

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 106
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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. Ensure all product content accurately reflects the company’s brand identity. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

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The AI-Assisted Artisan Author With Joanna Penn

The Creative Penn

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. So yes, I’m an author and a podcaster — but I am not someone who just outputs words in text or audio format.

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How to use Subliminal Messaging Tactics in Your Paid Social Media Campaigns

Neil Patel

While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. One of the best examples of subliminal messaging used tactfully by a brand is that of FedEx. Let’s get one thing clear before we proceed.