Smart Blogger

JULY 5, 2023

Each year, the trends you latch onto could be the difference between your brand blending in or standing out. Ready to future-proof your brand? They determine which direction the conversation is headed, dictating where brands, influencers, and users alike set their sails. Staying ahead of social media trends is no easy feat!

Social Media 92

Social Media Media Content Creation Entertainment 92

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth.

Entertainment 108

Entertainment Advertising Utilities Ads 108

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. Post-purchase stages help turn an existing customer into a brand advocate, ensuring long-term business growth. It’s where you ignite that initial spark that illuminates your brand.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

JANUARY 19, 2021

Improve Brand Personality. I ask because these three words are key to defining your brand’s personality. Your brand personality matters. Eighty-six percent of customers opt for companies with an honest, upfront, and authentic identity, and voice tweets instantly make your brand feel more real and sincere. A final tip.

Social Media 139

Social Media Entertainment Digital Marketing Promotion 139

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Align your brand with a purpose that reaches beyond just selling products.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 99

Education Brand Banking Retail 99

Buffer

DECEMBER 20, 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. But not every trend was a welcome one.   Let’s give 2023 a quick rewind.

Social Media 119

Social Media Media Storytelling Entertainment 119

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Entertaining Videos. Overall, balance storytelling and metrics. Let’s take a look at the statistics.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Smart Blogger

JUNE 1, 2023

It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. For example, an eco-friendly clothing brand can target customers who show interest in sustainable fashion, ensuring its marketing budget is spent on those most likely to make a purchase.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Smart Blogger

JULY 26, 2023

” Here’s why… By following the right influencers, you tap into a goldmine of insights, trends, and strategies that can propel your brand to new heights. They are trendsetters, opinion shapers, and occasionally, they are the spark that sets a brand alight. Also, remember, not all influencers wield the same power.

Food 64

Food Social Media Architecture Entertainment 64

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. Google has an array of categories , and many apply to B2B brands.

SEO 141

SEO Search Engine Optimization Transportation Keywords 141

Buffer

DECEMBER 20, 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. But not every trend was a welcome one.   Let’s give 2023 a quick rewind.

Social Media 52

Social Media Media Storytelling Entertainment 52

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 74

Content Marketing Editorial Healthcare Entertainment 74

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Content Marketing 86

Content Marketing Government Marketing Food 86

Neil Patel

NOVEMBER 25, 2020

And they did it all using that emotional connection through storytelling. Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison? They raised just under $8,000 , which was a profit of approximately 2,700%. Though we’ve gotten pretty close.

Sales 145

Sales Marketing Persuasion Content 145

ProBlogger

MAY 7, 2012

We can all get in front of a camera, hit record, and start talking about our products and services … but will it entertain people? Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging? So here’s what we did. So I decided to put the two together.

Brand Awareness 39

Brand Awareness Creativity Brand Entertainment 39

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. It doesn’t entertain. Instead of posting a photo of an event’s promotional poster or restaurant’s menu, try a picture of the event or menu item with engaging copy to support the promotion.

Content 111

Content Content Creator Content Marketing Social Media 111

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

MARCH 10, 2021

Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. Increase Brand Awareness. Entertain Your Audience.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. Provides A New Form of Storytelling. Entertainment. More than 90 million small businesses use Facebook.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Copywriter Collective

OCTOBER 31, 2023

Just to keep clients interested in your brand. It involves writing content to promote a product, service, or brand to a target audience. A good copywriter crafts messages that resonate with target audiences well enough to generate the required brand awareness. Incorporating storytelling into your brand marketing.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Neil Patel

MARCH 30, 2021

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. Storytelling. A copywriter does.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The travel industry is “on the verge of an evolutionary leap, where the relationship between customer and brand is becoming truly real-time and relevant,” according to the Deloitte report.

Hospitality 94

Hospitality Storytelling Content Content Marketing 94

Shorthand Content Marketing

MAY 8, 2022

In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader. Almanacks were a very popular type of book in the colonial American times.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not?

Marketing 109

Marketing Brand Awareness Storytelling Agency 109

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. Revolutionizing the speed at which brands create content. Give them a reason to engage with your content, whether it’s because it’s educational or entertaining.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. 4-7 in Cleveland, Ohio.

Storytelling 55

Storytelling Entertainment Social Media Collaboration 55

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. The landscape has shifted dramatically, with platforms now recognizing the power thought leadership pieces wield in distinguishing brands from competitors — especially in saturated markets.

Recruitment 40

Recruitment Education Blog Blogging 40

Neil Patel

AUGUST 25, 2021

If you accomplish that goal, the introduction, the subtitles, the bullet points, and the storytelling will take care of the rest and convert the reader into a customer. The “get rid of” headline formula usually goes viral, especially when promoted strategically by the author. That should be your headline’s true purpose.

Writing 145

Writing Copy Content Marketing Landing Page 145

ProBlogger

MARCH 13, 2017

elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign.

Brand 52

Brand Storytelling Banking Social Media 52

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. If you’re brand-new to the content creation process, don’t fret because we’re here to teach you how to develop a winning content strategy, regardless of your budget. Why is that?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. That’s branded content for you – it doesn’t push products into our hands but rather invites us to see what life could be like with them. Strengthen Brand Credibility 3.

Brand 52

Brand Storytelling Content Content Creation 52

The Creative Penn

AUGUST 21, 2023

You're taking something that doesn't exist, it's ideas in your head, and you're turning it into some type of solution or entertainment for people that they're prepared to give you cash for. You could be spending all your money on marketing and advertising and promotion and barely take anything home. It can be on-brand for you.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). Outline your team workflow. joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.

Storytelling 52

Storytelling Brand Construction Social Media 52

Content Hacker

OCTOBER 26, 2023

Brand Image Boosting You wouldn’t trust someone who doesn’t know their stuff now would you? By providing valuable information that solves problems or offers insights can establish your brand as an authority in its field – boosting its image significantly. But remember, talk is cheap without action. Stories suspend judgement.

Engagement 52

Engagement Content Storytelling Social Media 52

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. CoSchedule’s suite of products strives toward helping marketers plan, create, promote, and measure their content at every level. Good organizational skills are key.

Creativity 98

Creativity Blog Blogging Food 98