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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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How Brands are Using NFTs

Neil Patel

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

Brand 125
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.    Events can also be a great way to introduce potential customers to your offering and expertise.

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40+ Ways To Get SEO Leads & Win Clients in 2023

Fat Joe

Establishing yourself as a helpful authority can help with SEO lead generation as visitors come to your site, content, or event to educate themselves and then see you as a respected and knowledgeable source they can then look to work with. #1 Encourage your staff to represent your brand in this way.

SEO 105
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PPC vs. Traditional Marketing for Law Firms: Should You Ditch the Billboards?

Blogtrepreneur

Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. If your war chest is lean, prioritize PPC’s immediate lead generation and measurable ROI. If it’s immediate lead generation you seek, law firm PPC might be your best bet.

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How Video Marketing Is Reshaping Content Strategies

Contently

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. But UGC can also meet middle and bottom funnel goals such as leads and sales.

Marketing 132
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Compare The Best Email Autoresponders

Quick Sprout

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. It’s actually branded as an all-in-one marketing automation platform. Simply add an event to track and create an automation. Simply add an event to track and create an automation. What’s the best email autoresponder? Visit Get Response.