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Best Colors for Branding and Marketing: Are You Using the Right Colors?

Neil Patel

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110
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Why You Should Prioritize Engagement Content Metrics

Contently

Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors. Engagement content metrics measure brand sentiment and affinity, identify what resonates, and begin an authentic relationship-building process.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. That keeps the brand cohesive across marketing channels.

Marketing 103
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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Neil Patel

On the checkout landing page, customers can choose the date, time, and pickup location. How Can BOPUS Benefit Your Brand? BOPUS Brand Examples. Which brands or small businesses are succeeding with this business model? TC Running is a brand that offers running shoes and sportswear. TC Running.

Brand 132
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Top 10 Health Affiliate Programs

Backlinko

Their diverse range of products opens up numerous opportunities for affiliates to engage potential customers, encourage clicks through referral links, and guide traffic to high-converting product landing pages. Plus it’s a single-product brand, so you won’t have to heavily readjust your marketing tactics.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. It’s why there are more than 3 million businesses that advertise on Facebook.

Ads 113
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How to Utilize Chatbots in Tandem With a PPC Campaign

Neil Patel

The button may say something like “chat now” or “support,” like the one on Imperfect Foods’ website: However, you can also set them up on Facebook Messenger and some other social media sites. When a user clicks the PPC ad, your chatbot can appear on the page and ask if they have any questions.