Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145

Promotion Social Media Content Creation Ads 145

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Blogtrepreneur

FEBRUARY 23, 2024

Creating an Engaging Shop Brand Learning how to sell art on Etsy begins with creating an engaging shop brand. The branding of your Etsy shop plays a role in attracting customers and showcasing your artistic style. Look for opportunities to collaborate where both parties can promote each other’s work.

Promotion 52

Promotion Sales Marketing Collaboration 52

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Neil Patel

JUNE 21, 2021

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences. Promote Engagement Through User-Generated Content. Deliver Quality Every Time.

Ads 136

Ads Promotion Social Media Advertising 136

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99

Brand Banking IT Entertainment 99

The Hoth

FEBRUARY 22, 2024

Things like voice-powered search, brand-new SERP features, and generative AI have increased the number of zero-click searches by a significant margin. These types of searches are nothing new, as Google has used SERP (search engine results pages) features like rich snippets and knowledge bars for quite some time now.

IT 59

IT SEO Brand Awareness Keywords 59

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 52

Brand IT Consulting Social Media 52

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Brand 133

Brand Social Media Education Promotion 133

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 109

Brand IT Social Media Editorial 109

Nick Ursborne

FEBRUARY 8, 2024

The promotional content focuses on Alex’s emotional journey from despair to triumph. A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. But… AI output can feel dry and generic.

Copy 233

Copy Copywriter Copywriting Food 233

ContentWriters

JANUARY 3, 2024

I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. A simple example is an email campaign that promotes an offer with the goal of having the recipient click a link in the email to redeem the offer. What Is Conversion Marketing? The takeaway?

Brand 59

Brand Marketing Retail Blog 59

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness.

Brand 145

Brand SEO Brand Awareness Keywords 145

BKA Content

FEBRUARY 9, 2023

How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. trillion as of 2022. A contact page is vital as well.

Brand 91

Brand Search Engine Optimization Social Media Insurance 91

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Sales 143

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 119

Brand Publisher Publishing Publishing 119

Elna Cain

OCTOBER 6, 2022

Introduced thousands of new people to my brand to become a freelance writer (thanks!). I was approached to write for huge brands, including Walmart and Smartblogger! I have another brand for mom bloggers called Twins Mommy. Using social media to promote content. Brand building. & Smart Mom Ideas. Spongehacks.

IT 130

IT Writing Freelance Copywriter 130

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Creation Communication Social Media 98

Neil Patel

MARCH 26, 2021

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. All of these stats show that running Instagram contests is one of the best ways to improve brand awareness. People will feel a greater affinity toward your brand due to the goodwill you’ve generated with your contests.

Brand Awareness 134

Brand Awareness Brand Engagement Promotion 134

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Brand 139

Brand Marketing Retail Advertising 139

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Marketing Content 145

Backlinko

DECEMBER 21, 2023

Paid CTR refers to any traffic you receive as a result of a paid promotion. Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. What Is CTR?

IT 106

IT Ad Copy Keywords Landing Page 106

Smart Blogger

JUNE 26, 2023

In this guide, we’re going to take a deep dive into the world of influencer outreach, demystifying the process and providing practical strategies to skyrocket your brand’s reach. Picture your brand at the heart of Instagram’s buzziest stories, or going viral on TikTok overnight. What is Influencer Outreach?

Brand 64

Brand Collaboration Social Media Advertising 64

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

Article Writing

SEPTEMBER 1, 2022

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Another highly important aspect of SEO for fintech brands is leveraging backlinks.

Brand 85

Brand SEO Finance Search Engine Optimization 85

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand.

Social Media 71

Social Media Media Brand Concept 71

Jane Friedman

MARCH 7, 2023

It’s not good for the author’s brand if they give it away. They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue. After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. A list of some of their reasons follows: Doing so cheapens the book.

IT 113

IT Publisher Publishing Publishing 113

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. That’s exactly what Skincare by Alana did. Step 4: Develop Your Skincare Marketing Message.

Brand 138

Brand Marketing Social Media Agency 138

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. Awareness Beyond trust, UGC can also increase brand awareness and reach.

Brand Awareness 116

Brand Awareness IT Social Media Content 116

Blogtrepreneur

MARCH 10, 2023

Branding is an essential factor in establishing a cannabis business. For instance, marijuana remains illegal in different countries and states, making it hard to promote your products through traditional methods like television or billboards. Despite these challenges, other ways exist to help your brand stand out.

Brand 52

Brand Education Advertising Social Media 52

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Our writing was solid, well curated, and helpful, but it wasn't definitive. kalnerwilliams.

Brand 95

Brand IT Editorial Team Social Media 95

Contently

FEBRUARY 1, 2023

The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Take product launches as an example.

IT 122

IT Content Collaboration Social Media 122

Neil Patel

AUGUST 24, 2021

If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Remember, topics can be brand-based as well. Remember, this is a great way to promote your blog content , products, or services, but only if applicable to your answer.

IT 118

IT Marketing Brand Awareness Social Media 118

ContentWriters

MARCH 22, 2023

In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.

Long Form Content 98

Long Form Content IT Electronics Content 98