Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145

Promotion Social Media Content Creation Ads 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan. It can be used to test everything from website copy to sales emails to search ads.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

SEPTEMBER 2, 2021

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. Their chocolate-covered cherry image could end up displayed next to text promoting their Swiss chocolate.

Keywords 133

Keywords IT Landing Page Ads 133

Backlinko

DECEMBER 21, 2023

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. Paid CTR refers to any traffic you receive as a result of a paid promotion. With these tools, you’ll be able to pinpoint which content gets clicks, and what pages are missing the mark.

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is content created by individuals rather than brands. User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. That’s not all. It’s simple.

IT 123

IT Brand Awareness Social Media Content 123

BKA Content

NOVEMBER 1, 2023

That is where content creation comes in, offering businesses a way to increase quality traffic, achieve a stronger ROI, and nurture client relationships, all while cultivating brand exposure and trust. Granted, you want to promote your service and most consumers understand that is your goal, but you want to go beyond selling to informing.

Content Marketing 78

Content Marketing IT Marketing Content Creation 78

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Visitors can watch the YouTube video within the blog post without leaving the page. A linked video is a short URL you can paste on your landing page, website, or send directly via email or text.

Landing Page 117

Landing Page IT Storytelling Text 117

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 96

Brand Banking IT Entertainment 96

Content Hacker

FEBRUARY 4, 2024

It’s an intricate process that involves tailoring your website’s content to align with search engine algorithms and rank higher on search result pages. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. What gives?

Content Marketing 73

Content Marketing Brand Marketing Content 73

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

Backlinko

FEBRUARY 20, 2024

Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience. It hosts millions of retailers from over 175 countries, including major brands like Kylie Cosmetics, Fashion Nova, Nestlé, Staples, and Redbull.

Content Creator 91

Content Creator Landing Page Digital Marketing Agency 91

Bramework

NOVEMBER 3, 2023

Building a business is hard work — but it’s a good idea to build brand awareness as your first step in the long journey to success. ” Learning how to build a brand begins with the passion it took to get it started in the first place. Without awareness, a brand is lost in the mix of all the other brands in the market.

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Smart Blogger

FEBRUARY 13, 2023

To do it successfully, you must: Understand your audience’s needs, problems, and goals Create videos that address their needs at every stage of the sales funnel Promote your videos so they reach your target audience Getting started with video content marketing can be challenging. And we’ll get to them.

Content Marketing 111

Content Marketing IT Marketing Brand Awareness 111

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Article Writing

MAY 26, 2022

How Cloud Computing Brands Can Best Leverage Blog Content. Using social media, typing up newsletters, optimizing your SEO practices, and creating captivating landing pages are among some of the best ways to make your blog content spicy and engaging. Not sure where to go with your blog? The Power of Social Media .

Brand 52

Brand Landing Page Blog Blogging 52

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. In this article, I’ll explain the impact color can have on your conversion rate.

Brand 110

Brand Marketing Food Publisher 110

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. The results came quickly. kalnerwilliams. Read more>> Click To Tweet. Register today.

Brand 91

Brand IT Editorial Team Social Media 91

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. Similarly, a content map helps you figure out what type of blog articles, web pages, social media posts, or videos you need to connect effectively with your main customers. This is the path that visitors travel to become your customers.

Landing Page 65

Landing Page Content Social Media Keywords 65

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Neil Patel

APRIL 20, 2021

On the checkout landing page, customers can choose the date, time, and pickup location. How Can BOPUS Benefit Your Brand? When consumers subscribe to your online channels, you have more opportunities to send promotional content or advertise deals through the mobile app. Here are some tips to consider.

Brand 132

Brand Retail Utilities Landing Page 132

Buffer

MAY 23, 2024

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. There’s a lot of talk about “excellent copywriting” on the internet. That’s clickbait. Who is it for?

Copywriter 119

Copywriter Copywriting Social Media Persuasion 119

The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: There are blogs, landing pages , emails, product descriptions , calls to action, and more. . 2: AI never sleeps or takes a break .

IT 105

IT Proofreader Writing Content 105

Neil Patel

AUGUST 3, 2021

It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more. There are several free tools if you want to send users to a landing page, or you can use a paid version if you want to track links, etc.

Social Media 145

Social Media Media Landing Page Promotion 145

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Neil Patel

JULY 22, 2021

However, the site has a tough stance on self-promotion , which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules. Start with the basics by reading Reddit’s page about self-promotion and what’s allowed and what isn’t. URL and Landing Policies. Video Advertising.

Landing Page 145

Landing Page Banking Advertising Promotion 145

The Hoth

MAY 28, 2024

Then, why not monetize that knowledge by promoting SEO products and services online? As far as affiliate programs go, search engine optimization is one of the best products to promote due to how in-demand it is across all industries. It’s also one of the earliest programs, as it began way back in 1996.

SEO 52

SEO Content Creator Agency Search Engine Optimization 52

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. See what devices your audience uses, how they found your site, and which pages they spend the most time on. This guide will teach you how to market your small business using six best practices.

Marketing 104

Marketing Social Media Keywords Engineering 104

Grammarly

NOVEMBER 9, 2023

You know it’s a piece of promotional material, and you might have been given a few key points to include. When they’re used for marketing purposes, think of a one-pager like a landing page. Graphics, such as an infographic or illustration, guide readers’ eyes through the text and help them retain the information on the page.

Landing Page 91

Landing Page Concept Education Copy 91

The Hoth

MAY 9, 2024

Any business that wants to survive needs promotion, and now that the majority of the world is online, digital marketing reigns supreme. This not only builds brand awareness and loyalty, but it also drives traffic to crucial landing pages for products and services. What’s a Digital Marketing Side Hustle?

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Snapchat is one of the most popular social networks in the world.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. Brochures, landing pages, and newsletters are examples of copywriting projects you might do.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Portfolio Retail Writing 224

Elna Cain

FEBRUARY 25, 2023

I worked for it year after year, and over time, I wasn’t struggling with finances because I wasn’t landing $50/post gigs anymore. I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. When this happens – $$$.

Freelance 209

Freelance Writer Landing Page Consulting 209

Smart Blogger

SEPTEMBER 6, 2023

It’s all about automation, and its standout features include a Smart Designer, creating branded email templates in seconds, and Accelerated Mobile Pages (AMP) for email functionality, allowing interactive elements like surveys in the email. You’re welcome, Savvy Email Marketers. Let’s dive in! Who Should Use EmailOctopus?

Marketing 104

Marketing Landing Page Digital Marketing Social Media 104