How to Write Seductive Sales Copy Like Apple [2022 Edition]
Enchanting Marketing
OCTOBER 25, 2022
A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., To be persuasive, it’s not enough to explain the features, advantages, and benefits of your product. Next, ask So what?
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