Contently

DECEMBER 21, 2022

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Product Storytelling Framework. named Rudolph did go viral: 2.4 million shoppers. The problem.

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Storytelling Retail Copy Copywriter 122

Jane Friedman

OCTOBER 4, 2023

Photo by Hadija on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct.

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Storytelling Publisher Publishing Publishing 106

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Engagement Audience Content Marketing 145

Neil Patel

OCTOBER 30, 2020

That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your great content and take action.

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Storytelling Persuasion Social Media Creativity 145

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. Forget #socialmedia posts. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. That didn’t feel really engaging,” Heather says. “So

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Storytelling Brand Marketing Hospitality 92

Content Marketing Institute

FEBRUARY 13, 2020

Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute.

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Storytelling Brand Content Marketing Marketing 92

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. That’s branded content for you – it doesn’t push products into our hands but rather invites us to see what life could be like with them. Strengthen Brand Credibility 3.

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Collaboration Education Entertainment 109

Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

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Storytelling Writer Content Marketing Brand 126

Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Driving Engagement: Well-written blog posts encourage readers to share, comment, and interact with the content, fostering a sense of community.

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Script Blog Post Writing Post 130

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Storytelling Writing Utilities Entertainment 59

Neil Patel

MAY 3, 2021

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Brand Stories Create Trust.

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Content Marketing Institute

JUNE 8, 2020

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Is your brand telling data-driven stories? Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute.

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Storytelling Content Marketing Brand Marketing 124

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? But keep in mind that there are different brands of funny. Ahh yes — brand voice.

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Brand IT Copywriter Copywriting 130

Article Writing

NOVEMBER 7, 2022

Telling your captivating story online is one of the best ways to create buzz about your brand, your business, and your services. Know Your Audience Knowing who you’re writing for is key when it comes time for storytelling online; after all, different audiences respond differently depending on their age group, interests, etc.

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Storytelling Social Media Copywriter Copywriting 52

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. The post See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

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Smart Blogger

JUNE 6, 2023

Ever wondered how to become a social media manager and take brands from obscurity to the limelight? This gig isn’t just about knowing your Facebook from your Instagram, but about using these platforms to create a bang that’s loud enough to boost brands to stardom. You’re in the right place.

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Social Media Management Media Brand 83

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

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Brand Awareness Brand Social Media Utilities 101

Smart Blogger

NOVEMBER 28, 2023

Navigating the world of LinkedIn can often feel like a complex puzzle, but knowing what to post on LinkedIn can be your game-changer. But we’re not just talking about generic posts here. Think innovative, value-driven, and engaging original content that resonates with your network and amplifies your professional brand.

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Post Storytelling Social Media Content 86

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.

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Content Marketing Institute

APRIL 9, 2021

You’ve heard this advice on brand storytelling before. These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Elevate the conversation. But what does it look like in practice?

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Brand Storytelling Content Marketing Audience 124

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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Promotion Publisher Publishing Publishing 130

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

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Storytelling Editorial Advertising Digital Media 130

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

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Brand Content Creation Communication Social Media 95

Verblio

OCTOBER 21, 2022

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. By creating informative and interesting blog posts, articles, infographics , and other types of content, you can reach a large audience of potential clients who may not have otherwise heard of your business.

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Content Marketing Brand Marketing Content 98

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. What about content posting?

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Brand Awareness Brand Social Media Retail 75

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Blog posts .

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Brand Education Digital Marketing Freelance 105

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling. The most well-known type of creative writing is storytelling.

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Agency Content Writer

JUNE 23, 2023

Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products. Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for.

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Storytelling Content Digital Marketing Keywords 130

Credible Content

JUNE 19, 2023

Increase brand awareness. It could be through storytelling, relatable examples, or addressing common pain points. It should reflect the brand’s values and voice consistently. Engagement: Superior content engages the audience through storytelling, examples, and relatable experiences, capturing their attention and interest.

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Engagement Storytelling Search Engine Optimization Content 130

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

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Storytelling SEO Agency Education 58

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. The words flow effortlessly.

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Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem.

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Persuasion Communication Copywriter Copywriting 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. In this blog post, I will discuss 15 common conversion copywriting mistakes that you should steer clear of.

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Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

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Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Adaptability to different formats: Writing for various content formats, such as blog posts, articles, social media posts, eBooks, or video scripts.

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Content Writer Writer Writing Proofreader 130

Smart Blogger

JUNE 9, 2023

Discovering the best time to post on social media can feel like searching for a needle in a digital haystack. Are you tired of your well-crafted posts getting lost in the noise? But have you ever considered that your posts might be missing the mark not because of the content but because of the timing? But that’s not all.

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Social Media Media Post Storytelling 79