Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute. It’s not a picture of diamonds with a tagline, “Diamonds are forever.”

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Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals. Get Personal.

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Content Hacker

JANUARY 24, 2024

Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. Table Of Contents: What is Brand Storytelling? That’s the power of what we call brand storytelling. What is brand storytelling exactly? Imagine a brand without personality, just another face in the crowd.

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Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute. Content like this fills an information need – but rarely keeps people coming back.

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Smart Blogger

AUGUST 21, 2023

By examining these examples closely, not only will you better understand the magic behind unforgettable storytelling, but you’ll also discover actionable strategies to craft your own compelling characters. The post 25+ Unforgettable Protagonist Examples In Storytelling appeared first on Smart Blogger.

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Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. But where do these sparks come from?

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iWriter

DECEMBER 6, 2023

Great storytelling can leave us spellbound. In this blog post, we will uncover the secrets behind creating captivating narratives and explore techniques to help you weave magic into your stories. Get ready to embark on a thrilling journey through the art of storytelling! But what makes these stories so compelling?

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Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Driving Engagement: Well-written blog posts encourage readers to share, comment, and interact with the content, fostering a sense of community.

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The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

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Article Writing

NOVEMBER 7, 2022

Know Your Audience Knowing who you’re writing for is key when it comes time for storytelling online; after all, different audiences respond differently depending on their age group, interests, etc. Use Visuals Humans are visual creatures, so incorporating visuals into storytelling can be incredibly effective.

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Content Marketing Institute

JUNE 8, 2020

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Is your brand telling data-driven stories?

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Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Content Workshop

AUGUST 17, 2023

They have told this story over and over, from business meetings to impassioned sales pitches over […] The post Unlock the Magic of Brand Storytelling: Transform Your Business into a Legendary Tale appeared first on Content Workshop. They have built their business around it.

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Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

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Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Content Marketing Institute

JUNE 20, 2019

Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute. A select few use augmented and virtual reality in marketing. Allen Martinez is one of them.

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Smart Blogger

NOVEMBER 28, 2023

Navigating the world of LinkedIn can often feel like a complex puzzle, but knowing what to post on LinkedIn can be your game-changer. But we’re not just talking about generic posts here. Imagine you come across a LinkedIn post from a connection discussing innovative workplace practices. Let’s dive right in.

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Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. The post See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

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Brafton

DECEMBER 12, 2023

Bad news: Anyone can write a blog post, type something up for social media […] Good news: You don’t have to be a creative writing expert to tell a great story.

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Content Marketing Institute

AUGUST 2, 2018

When Wolf’s Ridge Brewing needed help directing guests’ attention to their talented chef’s cuisine, Whaling’s team spurned conventional ideas such as social media posts, email marketing , media outreach, etc. Forget #socialmedia posts. But at the end of the day, content marketing is storytelling ,” Heather says. “We

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Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. How can that be? First, determine what your story is about.

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Content Marketing Institute

FEBRUARY 13, 2020

Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are?

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Publishing Trends

MAY 26, 2023

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. How is AI being used for storytelling? The post Top 5 Publishing Articles/Blog Posts of the Week 5/22- 5/26 appeared first on Publishing Trends. How is Barnes and Noble rebranding itself?

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Publishing Trends

JUNE 16, 2023

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. How has AI been used for storytelling ? The post Top 5 Publishing Articles/Blog Posts of the Week 6/12- 6/16 appeared first on Publishing Trends. What impact will AI have on publishing jobs ?

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Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

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Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. The post Use personal, emotional experiences to separate your writing from anything created by AI. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. But so can GPT-4.

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Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. The post Storyscaping in the Realm of Book Editing appeared first on Melanie Saxton Media.

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Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling. The most well-known type of creative writing is storytelling.

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Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. The post If you’re dismissive of today’s AI writing tools, you’re missing the point. Enroll in my Futureproof Copywriting course.

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