Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders. Take product launches as an example.

IT 122

IT Content Collaboration Social Media 122

BKA Content

MARCH 12, 2023

6 Reasons Why Buying Content Marketing Articles Will Supercharge Your Efforts Content is the fuel that feeds the fire in your digital marketing strategy. However, the challenge of creating quality content is the time and effort it takes to write SEO articles. It takes longer than you may think.

Content Marketing 52

Content Marketing Marketing Writing Services Content 52

Grammarly

APRIL 30, 2024

Here’s what meeting agendas are and tips to craft effective ones so that your team is more likely to feel enthusiastic about collaboration. All of these objectives promote visibility and enhance collaboration within the company. Overall marketing goals (Sally, 3 min.) Overall marketing goals (Sally, 3 min.)

Collaboration 83

Collaboration Sales Projects Engagement 83

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Pronto Marketing

AUGUST 4, 2022

Are you struggling to convert web visitors and sales leads? Watch our webinar recording or read further to discover how effective case studies can help boost sales for your business. Add a popup (optional) A non-intrusive popup linking to your case study page can be very helpful in filtering site visitors through your sales funnel.

Sales 52

Sales Writing Text Portfolio 52

Smart Blogger

FEBRUARY 20, 2023

Also, marketing jobs may involve direct work in or collaboration with different company departments. The Top 12 Marketing Jobs for 2023 The following list provides an overview of 12 high-demand marketing jobs, their qualifications, and links to more information.

Marketing 89

Marketing Collaboration Social Media Digital Marketing 89

BKA Content

APRIL 26, 2024

It can be helpful to divide the customer acquisition funnel into three stages to better understand the buyer journey and optimize marketing strategies for your business. The funnel model for customer acquisition dates back to a 1924 book on direct sales. Why Is the Customer Acquisition Funnel Model So Popular?

Search Engine Optimization 67

Search Engine Optimization Insurance Digital Marketing Lead Generation 67

Contently

MAY 11, 2024

Such collaborations not only boost your visibility and credibility online, but they can also help you build genuine relationships with local movers and shakers. Don’t forget to amplify their content on your own website, blog, and social accounts. Effective local SEO content strategy is about more than just ticking boxes.

SEO 97

SEO Content Food Social Media 97

BKA Content

MAY 3, 2024

See Better Search Rankings for Your Small Business Drive both in-person and online sales with a dedicated SEO strategy from BKA Content that is uniquely based on your small business’s goals. ← Will Google Penalize AI Content? Learn More Can a Business Survive Without SEO?

SEO 80

SEO IT Banking Insurance 80

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Content Marketing 63

Content Marketing Art Director Creative Director Storytelling 63

BKA Content

MARCH 22, 2024

Marketers tend to have a few goals for their landing pages — gaining high-quality leads (43.6%) or increasing sales (33.7%). You can gather their information as they subscribe to your newsletter, giving you valuable leads and additional opportunities to convert them and build your sales funnel.

Landing Page 86

Landing Page Marketing Search Engine Optimization Social Media 86

BKA Content

MAY 24, 2024

Hubspot Hubspot is one of the most powerful digital marketing platforms, providing analytics and features for customer relationship management (CRM), customer support, and sales. They also provide a free, drag-and-drop website builder.

Website 77

Website SEO Insurance Social Media 77

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

Smart Blogger

JANUARY 22, 2024

It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ? The traditional marketing funnel is broader, encompassing the entire customer journey. Why Should You Use a Marketing Funnel?

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Overall, this will slow down your sales team.”

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

BKA Content

AUGUST 9, 2023

How To Utilize SEO in a Whitepaper The 2019 Benchmarks for Content Marketing Report , a study by the Content Marketing Institute, found that more than half of companies with an online presence create whitepapers for their products and services. A whitepaper is different from a typical blog or article about a topic.

Utilities 77

Utilities SEO Search Engine Optimization Landing Page 77

BKA Content

MAY 13, 2024

These platforms are some of the best platforms to use to increase visibility, and therefore sales. To learn more about how BKA can increase your SEO, take a look at our organic SEO packages. ← How Much Does Content Marketing Typically Cost?

SEO 72

SEO Insurance Collaboration Keywords 72

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages. stars on DesignRush. stars on Yelp.

Digital Marketing 73

Digital Marketing Agency Marketing Search Engine Optimization 73

BKA Content

SEPTEMBER 1, 2023

It plays a part in virtually every step of the B2B customer journey, from lead generation to sales. Expands your sales possibilities tremendously: The power of SEO goes beyond local sales, giving you access to the whopping 6 million businesses in the U.S. SEO is essential for your business to stand out in the top search results.

Search Engine Optimization 86

Search Engine Optimization SEO Manufacturing Contractor 86

Content Marketing Institute

NOVEMBER 25, 2017

55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever. This Old Marketing example of the week. (57:30):

Content Marketing 79

Content Marketing Media Electronics Marketing 79

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

ContentWriters

MAY 22, 2024

How Blog Posts Drive Conversions A study by Demand Metric found that content marketing tactics, like blog posts, generate approximately 3x as many leads as traditional marketing and cost 62% less. But how do blogs help conversions, and what makes them so effective, especially compared to other marketing tactics?

Writing Services 59

Writing Services Writing Script Blog 59

ContentWriters

MAY 10, 2023

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about. What Are the Benefits of Content Mapping?

Landing Page 66

Landing Page Content Social Media Keywords 66

Content Marketing Institute

JUNE 15, 2023

Expand collaborations. Reimagine a better bridge from your content to your sales team and the buyers. Improve your thought leadership strategy so it focuses on every stage of the customer journey. Continue reading →

Brand 107

Brand Collaboration Sales Content 107

BKA Content

MARCH 29, 2024

BKA Content helps businesses develop successful promotional strategies based on organic SEO best practices to boost results from paid ads. Awareness ads function at the top of the sales funnel. Learn More What Are the Best Ways To Assess Awareness Ad Campaign Performance? ← How Good Is Squarespace for SEO?

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94

BKA Content

FEBRUARY 16, 2024

” Search engines won’t know your page has a list of seasonal plants for sale with that slug. People Understand the Contents of Your Page People also see your slug on their results page. . Say you create a page for your garden center’s website listing seasonal plants.

SEO 69

SEO Search Engine Optimization Insurance Keywords 69

BKA Content

AUGUST 18, 2023

This can lead to future collaborations and partnerships. Are you trying to drive more traffic to your website, increase sales, or build brand awareness? Your goals will inform the best types of content to produce and the types of websites you should publish your content on. How Do White Label Guest Posts Work?

Brand Awareness 78

Brand Awareness Post Collaboration Insurance 78

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. It pays dividends through more effective collaboration, fewer rewrites, and higher-performing results. What Is an SEO Content Brief? What Should a Content Brief Include?

SEO 98

SEO Writing Content Brand Awareness 98

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

Content 222

Content Editorial Editorial Team Content Marketing 222

BKA Content

SEPTEMBER 20, 2023

We collaborate with you to come up with a personalized strategy that fits your brand and helps you progress towards your goals. What To Ask SEO Consultants About the Process Good communication between your business and your SEO content partner makes the entire process much easier. We love SEO and content marketing.

Consulting 86

Consulting SEO Search Engine Optimization Contractor 86

BKA Content

NOVEMBER 1, 2023

The hosts, Mark Webster and Gael Breton, have extensive resumes, including more than a decade each in digital marketing and the sale of several successful websites. Search Off the Record If you want information on what content marketing ranks best, why not go directly to the source?

SEO 79

SEO Search Engine Optimization Digital Marketing Utilities 79

BKA Content

NOVEMBER 15, 2023

In 2023, a whopping 20% of all retail sales happen online. Ecommerce SEO does the same thing for online sales. Amazon (and Other Marketplace) Sales Your business has two ways to approach ecommerce. Each marketing agency has certain areas where it stands out. Of course not! They also motivate people to take action.

SEO 76

SEO Retail Search Engine Optimization Landing Page 76

BKA Content

MAY 29, 2024

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. Expanding your perceived authority in your space, thus making your brand more memorable over time.

Search Engine Optimization 73

Search Engine Optimization Engineering Keywords Lead Generation 73

BKA Content

SEPTEMBER 6, 2023

Improving your national rankings builds your reputation, expands your customer base, and helps prevent losing sales to national competitors that customers may find while researching products. Strong national rankings also make it easier for you to expand to online sales if you decide to.

SEO 82

SEO Social Media Insurance Keywords 82

BKA Content

MAY 18, 2023

Thankfully, companies can save money during challenging financial times by investing in the proper marketing channels. Content Marketing Saves Money When discussing marketing and a value-add strategy, we urge companies to consider content marketing and the unparalleled benefits of blogging.

Lead Generation 82

Lead Generation Persuasion Collaboration Insurance 82

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Table of Contents: How to Sell Online Courses Through Your Blog How to Sell My Course Through My Blog? Collaborate with Niche Experts 3. Market Your Course Effectively 5.

Collaboration 80

Collaboration Blog Blogging Banking 80