Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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Content Marketing Marketing Content Social Media 103

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

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Content Marketing Marketing Editorial Team Search Engine Optimization 91

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 104

Content Marketing Manufacturing Marketing Content Creation 104

The Creative Penn

NOVEMBER 25, 2022

The following editing associations offer directories and job posting services: The Editorial Freelancers Association (US), the Chartered Institute for Editing and Proofreading (UK), the Institute for Professional Editors (Australia and New Zealand), and Editors Canada. It’s usually in the form of an MS Word document by email.

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Proofreader Editorial Creativity Construction 98

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

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Editorial Team Contractor Freelance Content 100

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. As I came close to graduation, I felt like sports marketing was something I’d be good at.

Insurance 107

Insurance Editorial Team Communication Editorial 107

Neil Patel

OCTOBER 13, 2020

Local: If you’re a local business in need of constant communication, you should look for a company in the area. This is also applicable if you will need the firm to be physically present, whether it’s for setting up a new IT system or scanning last year’s tax documents. This is a document you can use as a resource moving forward.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

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Writer Content Freelance Editorial Team 107

Content Hacker

APRIL 27, 2023

AI content detection has become a crucial aspect in the world of digital marketing and communication. The evolution of artificial intelligence (AI) has made it increasingly difficult to tell the difference between human- and AI-generated content. Why Do AI Content Detectors Often Return Inaccurate Results?

IT 52

IT Content Writing Style Text 52

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering.

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Content Editorial Team Banking Editorial 89

Content Marketing Institute

JULY 16, 2018

We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. That’s akin to your editorial plan or calendar.

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Editorial Content Marketing Architecture Marketing 105

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Blog Blogging 64

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Content Marketing Institute

MAY 10, 2018

Let’s address the ugly part of editorial mission statements up front. Too few brands ( 18% of B2B marketers ) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. Content that’s not backed by an editorial mission statement is like a ship w/out a compass. The good news?

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Editorial Content Marketing Publisher Publishing 94

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. If you document it, you can achieve it. Document your content marketing mission statement.”.

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Content Marketing Marketing Content Editorial Team 90

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JANUARY 3, 2019

How does the brand communicate? Include any information the content creators need to ensure that they’re communicating in a way that sounds authentic for the brand concerned. All the elements in documented brief. Deadline: When is the final content due? Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 94

Content Marketing Content Creator Recruitment Marketing 94

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. The exact purpose of a guest post depends on the content marketing strategy, but nearly every guest post will provide a range of benefits to its author. There are many reasons to start guest posting. What Are the Benefits of Guest Posting?

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Post Portfolio Editorial Social Media 104

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. How will you know?

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. SlideShare).

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Editorial Content Social Media Promotion 103

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. HANDPICKED RELATED CONTENT : Thinking of Creating Original Research? Click To Tweet.

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Editorial Content Editorial Team Projects 80

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? The solution?

Projects 62

Projects Management Marketing Collaboration 62

Content Marketing Institute

JANUARY 30, 2018

Have you ever had one of those days where you wish you could start your content marketing team over? That moment of frustration likely ended quickly because you knew firing your content team wasn’t an option and probably wasn’t the best solution. Do you have a documented content marketing strategy?

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Content Education Content Marketing Communication 94

Content Marketing Institute

MARCH 29, 2018

Artificial intelligence exists today that can automate and enhance many aspects of marketing. Context – enabled by a content strategy that transcends departmental silos and funnels – makes the customer experience. Content reuse reduces costs of development, review, and maintenance, and increases consistency and quality.

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Content Editorial Team Script Copy 105

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content.

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Editorial Government Collaboration Content 99

CoSchedule

JANUARY 6, 2023

When it comes to clarifying and organizing this information for a product launch, you’ll want to come up with campaign-specific answers and consolidate all that information into one document or folder.

Script 52

Script Social Media Landing Page Projects 52

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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Content Marketing Marketing Content Editorial 109

Buffer

OCTOBER 18, 2016

Here are a couple of reasons why I love them: When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. Here at Buffer, we’ve shared our favorite content marketing blogs and advanced marketing blogs.

Marketing 52

Marketing Blog Blogging Social Media 52

ProBlogger

DECEMBER 20, 2017

In 2008 she started a blog where she documented what she was having for dinner each night, hoping it would help people on a budget cook affordable meals for their family. Create an Editorial Calendar for Your Blog. However you’re going to then get the word out about your content, you have to have a plan for that as well.

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Blogger Finance Editorial Food 37

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

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Marketing Government Content Content Creation 98

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation. Develop a strong editorial voice.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

MARCH 8, 2018

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

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Government Content Editorial Prose 109

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

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Content Marketing Marketing Content Electronics 105

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

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Content Marketing Marketing Content Editorial 74