article thumbnail

This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Some of the best copywriters and social media writers use parallelism to communicate their message with power and style. He’s also a smart social media communicator who knows how to harness the power of parallelism. And that’s a sign of good writing and of good thinking: So-so writers use a lot of words to communicate little.

article thumbnail

Ushering in a New Era of Communication Assistance With GrammarlyGO

Grammarly

With GrammarlyGO, we’ll be changing the way people and businesses communicate and get work done by accelerating productivity where writing happens. Effective communication is transformative. And when done right, communication empowers businesses to operate efficiently and achieve ambitious goals. What is GrammarlyGO?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years? Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

article thumbnail

The Critical Role of AI Literacy Across the Enterprise

Grammarly

Generative AI (gen AI) stands out for its ability to transform business communication by automating and enhancing manual and time-consuming communication tasks. Gen AI can help companies accelerate high-quality content production, gain new insights, scale personalized customer outreach, and enhance overall communication quality.

article thumbnail

Exclamation Points in Creative Writing

The Subversive Copy Editor

It’s more that email, texting, and team apps encourage brevity at the expense of context, and punctuation steps up to communicate tone of voice. Maybe all the fuss over “texting these days” has done us a favor in pointing up limitations in the way we punctuate. Creative License. Let’s blame social media.  (7).

article thumbnail

What Is Good Writing?

Enchanting Marketing

I highlighted 82 snippets of text. Good writing is creative Creativity comes in many forms. Good writers don’t want to impress readers with their creativity and word wizardry. They aim to engage and communicate clearly. Creativity serves your reader. Not because it was difficult or boring.

Writing 283
article thumbnail

Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

Brand storytelling with AI is the use of gen AI’s data-harnessing creativity to generate personalized, data-driven brand narratives that are deeply engaging and impactful. It’s an important part of earned media, paid media, social media, print advertising, editorial, and many other brand communications.

Brand 89