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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. But… where’s the creative director?

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What Does Creativity Mean To You: The Audio Producer

Caroline Gibson

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. Radio isn’t a selection of cut-and-paste text or pushable digital assets: radio is a performance. CG: Define what creativity means to you.

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20+ Blog Post Examples to Inspire (& Kickstart) Your Creativity

Smart Blogger

What you need are some blog post examples to get your creative juices flowing. It can be challenging coming up with the perfect gift idea, and this blog post has 50 easy DIY gift ideas for the creatively challenged to the seasoned DIYer. Use your creative talents to make your post a work of art. No one reads your articles.

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AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

Content Marketing Institute

Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? The hosts of The Creative Show are here to help. Either way, now’s the time to start figuring out some answers. Continue reading →

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My 2024 Creative And Business Goals With Joanna Penn

The Creative Penn

2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative and business processes — as well as writing and creating, plus surfing the wave of more change ahead. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

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My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

Continue The Creative Penn Podcast. Penn, but the basic concept is about writing from your darker side, and about integrating your shadow into your creative work, rather than trying to bury it or sublimate it. Now it's time to turn it into a book that you might be able to use for your creative process.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years? Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.