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4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If Build a bot to educate guests about the opportunities, says @PRTini. Forget #socialmedia posts. Click To Tweet.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. says John Oxford, Renasant’s director of corporate communications.

Education 101
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13 Simple Tips to Create Content that Connects

Agency Content Writer

By communicating in a way that is easy to understand and resonates with your audience, you’ll create a powerful bond that captivates and converts visitors into loyal customers. Research shows that storytelling can increase message retention by up to 65%. One real-life example is the website Airbnb.

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

Although it may inform and educate, that is not the primary purpose. Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. It has a sense of urgency.

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Fiction vs. Nonfiction

Grammarly

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Fiction vs. nonfiction Fiction and nonfiction are two distinct categories of prose that serve different purposes and employ different narrative techniques. Fiction is a literary genre that encompasses imaginative storytelling. Let’s dive in!

Prose 85
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10 tips on writing persuasively and how persuasive copywriting benefits your business

Credible Content

For business blogging specially, the moot point of publishing your blog post is to educate people, to deliver value, and then ultimately, convince them to do business with you, directly or indirectly. You can effectively communicate the benefits of your product or service. When you are writing a blog post, you are presenting an idea.