Content Marketing Institute

APRIL 25, 2023

Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. You focus too much on the content and not enough on the internal communication plan. Continue reading →

Communication 96

Communication Creativity Content Projects 96

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 101

Marketing Landing Page Social Media Lead Generation 101

Caroline Gibson

NOVEMBER 5, 2021

How has our understanding of the word ‘creativity’ changed in the communications industry over the last 30 years ? The post What Does Creativity Mean To You: The Group CEO Of An Unusually Shaped Communications Group appeared first on Caroline Gibson - Freelance Copywriter Blog. P.S. Follow on Twitter.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Freelance Writing Jobs

JUNE 11, 2023

Communicating effectively with clients, akin to fine-tuning an art, requires tact, understanding, and a dose of assertiveness. However, a freelancer contract, while significantly valuable, is just one piece of the vast puzzle of client communication. Read between the lines Client communication is often shrouded in subtleties.

Communication 64

Communication Freelance Construction Prose 64

David Meerman Scott

MAY 18, 2021

Let's work together to eliminate these old tropes from the way we communicate. The language of war is used in business and the media so frequently that people don’t even question the appropriateness.

Communication 92

Communication Media Advertising Copywriter 92

Freelance Writing Jobs

APRIL 7, 2024

Even worse is that this figure keeps increasing every minute and adds to the already saturated freelance market. In this article, we will share some of these essential skills to keep you on top of your game despite the growing competition in the freelance market. billion of the total 3.38 billion global workforce are freelancers.

Freelance 81

Freelance Marketing Construction Social Media 81

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

ContentWriters

MARCH 1, 2023

Internal marketing is an integral part of a successful internal communications strategy within an organization. Internal marketing involves the way you communicate information, brand, tone, voice, and objectives to your employees — and it’s a valuable source of feedback from them.

Recruitment 98

Recruitment Marketing Communication Social Media 98

CoSchedule

SEPTEMBER 21, 2022

Did you know organized marketers are seven times more likely to report success than their peers? Here is where a communications calendar comes into the picture. Not sure how to create a communication calendar? We’ve also got a free communications calendar template for you — use it to hit the ground running. Website URL.

Communication 52

Communication Projects Collaboration Editorial 52

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content. By contrast, content marketing is all about engaging with your audience and creating a bond of trust with visitors to your site.

Content Marketing 77

Content Marketing SEO Search Engine Optimization Marketing 77

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. Better Target Audience Definition If you gobble up your market research like Hershey Bars, good for you! This type of analysis is a huge part of multilingual marketing.

Content Marketing 52

Content Marketing Marketing Manufacturing Content 52

Blogtrepreneur

APRIL 23, 2024

It demands efficiency, precision, and personalized communication to attract and retain clients effectively. This is where marketing automation software steps in as a game-changer. Here are seven key benefits of using marketing automation software in the mortgage industry.

Marketing 52

Marketing Communication Social Media Management 52

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing Social Media Content Creation Ads 144

BKA Content

MARCH 28, 2023

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Growth is the goal, and to achieve it, you need smart and effective small business marketing strategies that make you stand out among the competition.

Marketing 85

Marketing Social Media Collaboration Insurance 85

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. Psst, it’s by finding the right content marketing agency. But first, how do you even know which companies are worth your time?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Kristi Hines

JUNE 25, 2021

Do you want a successful career in marketing? In this post, you can browse through the degrees of 50 Chief Marketing Officers for well-known companies to find the best college degrees for your resume. BA, Marketing, New Media from the Univeristy of Georgia. BSc, Marketing Management from Dublin Institute of Technology.

Finance 130

Finance Marketing Insurance Advertising 130

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.

Marketing 123

Marketing Government Communication Collaboration 123

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Semrush reports that 57% of companies have a documented content marketing strategy in place , while Meaningful Brands discovered that 9 out of 10 consumers expect brands to offer content. Why Outsource My Content Marketing? When Should You Outsource Content Marketing?

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Marketing 52

Marketing Brand Communication Engagement 52

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? When to Use Automated Email Marketing. The key here is scale.

Utilities 145

Utilities Marketing Communication Promotion 145

Blogtrepreneur

APRIL 5, 2024

Digital marketing agencies perform a service for other businesses that is incredibly valuable. This digital marketing agency has internal operations, employees, business technologies, and challenges to contend with. Efficient Campaign Planning and Execution The workflow cycles of a digital marketing brand are very unique.

Digital Marketing 52

Digital Marketing Agency Advertising Projects 52

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. I often feel content marketers are inundated with freelance writing pitches for jobs and can’t remember all of us. LinkedIn response She says, “ Communication is so big.

Freelance 246

Freelance Writer Communication Copywriter 246

Content Marketing Institute

JULY 13, 2022

You won’t do it again after reading this list suggested by Content Marketing World speakers. Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? Brace yourself for the fingernails-on-blackboard effect. Continue reading →

Communication 112

Communication Content Marketing Marketing Content 112

Copywriter Collective

MARCH 19, 2024

In digital marketing, one element remains constant: the power of persuasive communication. Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. Enhancing SEO Search engine optimization (SEO) is the cornerstone of digital marketing.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

SEO 126

SEO Content Marketing Marketing Content 126

Content Marketing Institute

DECEMBER 13, 2023

This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plain language brings a power too few decision-makers appreciate. Plus, get the resulting data-driven writing tips.

Writing 105

Writing Marketing Communication Audience 105

Contently

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Machine learning.

Marketing 52

Marketing Advertising Communication Digital Marketing 52

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 114

Marketing Retail Advertising Communication 114

Grammarly

NOVEMBER 30, 2023

Jennifer Bruton is a marketing professional who has worked at various tech start-ups and larger companies like Twitter and Snap Inc. Grammarly quickly became a game changer in her work as a marketer. 2 Grammarly saves you time As marketers, we often start from scratch, and there is nothing more daunting than a blank page.

Marketing 79

Marketing Projects Social Media Communication 79

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Content Marketing 116

Content Marketing Marketing Content Proofreader 116

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Content Marketing 126

Content Marketing SEO Marketing Content 126

David Meerman Scott

MARCH 21, 2022

Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.

Communication 67

Communication Sales Marketing Writing 67

Grammarly

OCTOBER 2, 2023

I shared the following message with Grammarly team members: I’m excited to share that we’ve hired two outstanding executives to join Grammarly: Lena Waters as Chief Marketing Officer and Heather Gille as Chief People Officer. New developments in AI have created a massive opportunity to improve how the world communicates.

Electronics 88

Electronics Finance Portfolio Marketing 88

Smart Blogger

FEBRUARY 20, 2023

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run? Sales Amplify. Case Studies.

Sales 98

Sales Content Marketing Marketing Content 98