Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Click To Tweet. Image source.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. What is a Content Marketing Manager? Let’s dive right in!

Management 91

Management Content Marketing Marketing Storytelling 91

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI?

Brand 89

Brand Storytelling Creativity Text 89

Credible Content

MAY 25, 2023

Attention spans are fleeting, and competition is fierce in the world of advertising and marketing. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling. Avoid passive voice.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Communication skills: Effectively communicating with clients, understanding their requirements, and incorporating feedback.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Smart Blogger

JUNE 6, 2023

Have you recently launched an email marketing campaign, but the results have been lackluster? In this article, we’re going to explore the magic of email marketing campaigns and unpack 10 surefire tactics to skyrocket your sales. The idea is to make your emails feel less like mass communication and more like a one-to-one chat.

Sales 88

Sales Marketing Storytelling Banking 88

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). If you’re not assertive, you’ll struggle to communicate your points effectively.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run? Sales Amplify. Case Studies.

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Sales Content Marketing Marketing Content 98

Agency Content Writer

JUNE 23, 2023

I’ve gathered insights from 13 industry professionals, including CEOs, founders, and marketing experts. By communicating in a way that is easy to understand and resonates with your audience, you’ll create a powerful bond that captivates and converts visitors into loyal customers. One real-life example is the website Airbnb.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Article Writing

AUGUST 23, 2023

In the dynamic world of digital marketing, where attention spans are fleeting, and competition is fierce, understanding how to start video marketing has become crucial. Video marketing has emerged as a powerful tool that can captivate audiences and drive results like never before.

Brand Awareness 52

Brand Awareness Storytelling Marketing Digital Communication 52

Credible Content

JUNE 23, 2023

Here are a few media and marketing examples where direct response copywriting is used: Email marketing Such email marketing campaigns encourage your recipients to take a specific action such as clicking a link, making a purchase or subscribing to regular updates. It makes a compelling offer. We have limited seats.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 138

Content Marketing Marketing Content Content Creator 138

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 69

Content Marketing Marketing Content Content Creation 69

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Marketing 140

Marketing Storytelling Social Media Keywords 140

Melanie Saxton

FEBRUARY 16, 2023

A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. What is Content Marketing? Content marketing is a strategic marketing channel that drives user and customer acquisition and retention through the consistent development and distribution of digital content.

Content Marketing 92

Content Marketing Brand Awareness Marketing Content 92

Smart Blogger

JUNE 16, 2023

Have you ever wondered, “What is a digital marketer?” Whether you’re starting a new career path, or simply looking to understand the digital marketing world better, this guide is your compass. So buckle up, because we’re about to plunge headfirst into the dynamic universe of digital marketing.

Digital Marketing 83

Digital Marketing Search Engine Optimization Marketing Social Media 83

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. But you will probably write sales copy to market something you create. Don’t let it sound like marketing. We don’t need to overcomplicate marketing.

Sales Copy 78

Sales Copy Copy Sales Storytelling 78

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. Today, you can access many online tools highlighting wordy and unnecessary content in your marketing copies.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

MARCH 10, 2021

Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Since music is a part of our everyday lives, it makes sense to connect what people love to our marketing campaigns. 5 Ways to Use Music in Marketing Paid Ads.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

MAY 3, 2021

Storytelling is all the rage. Stories are a powerful tool in human communication. It is a brain activity that occurs in two people simultaneously, affecting the same areas of the brain during the process of storytelling. By telling a story and connecting with the reader, a storyteller can actually generate trust in the reader.

Brand 144

Brand Storytelling Construction Communication 144

Smart Blogger

JULY 11, 2023

Ever wondered what interactive marketing really is, or how it can catapult your business growth? Interactive marketing is a dynamic, two-way approach to customer engagement that is revolutionizing the way businesses connect with their audience. From email marketing to personalized content, these strategies are game-changers.

Marketing 53

Marketing Storytelling Digital Marketing Engagement 53

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough.

Content Marketing 134

Content Marketing Marketing Banking Search Engine Optimization 134

Credible Content

JANUARY 21, 2023

Benefits of persuasive copywriting Many writers intermix content writing and copywriting when they talk of writing for the web or for digital marketing. You can effectively communicate the benefits of your product or service. You use a mix of language and storytelling to create an emotional connection with your audience.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. On top of that, as a digital marketer you’ll have a career which is fast paced, challenging, pays well, and has lots of room for growth. Email marketing? What is Digital Marketing?

Digital Marketing 101

Digital Marketing Marketing Social Media Education 101

Animalz

JUNE 28, 2023

Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Sacra , a private markets research company, performs this magic daily. Essentially, investors needed a Bloomberg or Morningstar for private markets. None of these options catered to private markets.

Storytelling 96

Storytelling Banking Social Media Landing Page 96

ContentWriters

SEPTEMBER 28, 2022

Interactive elements make taking in content much more enjoyable for audiences, which is great news for you as a marketer. In this article, we take a closer look at what interactive marketing is, the benefits of using it, and the different ways you can incorporate it into your current marketing strategy. It Increases Engagement.

IT 52

IT Marketing Storytelling Entertainment 52

Content Marketing Institute

APRIL 6, 2018

Here’s the formula to strategically evolve your brand communication: 1. Road Map to Success: Content Marketing Strategy Essentials. Most marketers know they need a visual strategy , but few apply the same rigor for a verbal strategy, detailing these key components: Some key components you should build: Messaging themes.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Smart Blogger

NOVEMBER 28, 2023

For instance, in a world where aggressive LinkedIn marketing is often seen as the pathway to success, presenting a thought piece on the power of minimalist strategies in brand building can set you apart. Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable.

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