Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We 4-7 in Cleveland, Ohio.

Storytelling 92

Storytelling Brand Marketing Hospitality 92

Credible Content

JUNE 19, 2023

It could be through storytelling, relatable examples, or addressing common pain points. Engagement: Superior content engages the audience through storytelling, examples, and relatable experiences, capturing their attention and interest. Storytelling: Incorporating storytelling techniques in content makes it more engaging and relatable.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. All the yellow highlighted text needs rewriting. We won’t read chunks of text. If only we knew exactly what would take our writing and storytelling to new heights.

Sales Copy 78

Sales Copy Copy Sales Storytelling 78

Grammarly

APRIL 17, 2024

After all, effectively talking to others is essential to communicating your ideas, vouch for your initiatives, or leading a team. Writing for public speaking is an important part of most people’s careers, whether they give presentations to their team for internal communications or deliver speeches at major industry events.

Script 74

Script Writing Storytelling Communication 74

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. Focus on Being a Good Storyteller Storytelling is what would make your writing memorable for the target audience.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Grammarly

APRIL 19, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a narrative essay? Narrative essays, perhaps unsurprisingly, are defined by the presence of a narrative in the text. They have a looser structure, more creative language, and just one requirement: to tell a story.

Proofreader 85

Proofreader Writing Storytelling Creativity 85

Grammarly

NOVEMBER 10, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a congratulatory message? A congratulatory message is a form of communication that is sent to someone to express your delight, praise, admiration, or good wishes for their accomplishment or milestone.

Writing 107

Writing Storytelling Communication Promotion 107

Grammarly

OCTOBER 4, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Fiction vs. nonfiction Fiction and nonfiction are two distinct categories of prose that serve different purposes and employ different narrative techniques. Fiction is a literary genre that encompasses imaginative storytelling. Let’s dive in!

Prose 83

Prose Storytelling Education Creativity 83

Article Writing

DECEMBER 23, 2022

The post shows how storytelling can increase the value of a product or service. Clearly, storytelling has a role to play in marketing and PR. This includes understanding which media outlets they use most frequently as well as their preferred communication channels (e.g., email, text messages).

Storytelling 52

Storytelling Social Media Communication Entertainment 52

Kristi Hines

JUNE 1, 2023

AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. AutoInfra1 – Communicate with your Servers. AskYourPDF – Empower your PDFs!

Transportation 264

Transportation Utilities Finance Portfolio 264

Smart Blogger

NOVEMBER 28, 2023

For instance, narrating an incident from your travels where you navigated a language barrier could seamlessly transition into a discussion about the importance of clear communication in business. Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable.

Post 86

Post Storytelling Social Media Content 86

Copywriter Collective

NOVEMBER 28, 2023

A harmonious interplay between these two elements elevates the user experience, fosters engagement, and communicates a brand’s identity with clarity and impact. It encompasses text, images, videos, and interactive elements that deliver information, evoke emotions, and tell the story.

Content Creator 52

Content Creator Architecture Storytelling Collaboration 52

Neil Patel

NOVEMBER 1, 2021

This can include YouTube videos, TikTok reels, and text-based posts on social media sites like Facebook, Twitter, Instagram, LinkedIn, etc. Content creators aren’t limited to texts, though. These typically include proficiency with technology, writing and communication skills, photography, and audience management.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Smart Blogger

JUNE 6, 2023

So when a simple, text-based email pops up, it stands out. The idea is to make your emails feel less like mass communication and more like a one-to-one chat. Plus, these plain-text emails are super quick to create. And remember, communication is key. No fussing with designs, just straight-up, genuine conversation.

Sales 88

Sales Marketing Storytelling Banking 88

Buffer

JULY 31, 2023

She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate. percent of creators said they use AI mainly to edit content and create text and captions for accessibility, according to Influencer Marketing Factory report. However, 94.5

Content Creator 90

Content Creator Content Creation Editorial Content 90

Content Marketing Institute

JANUARY 8, 2019

You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. They can complement text to make a more convincing case, or they can replace text for a quicker impact. 1. They create an opportunity for creative storytelling.

Landing Page 104

Landing Page Storytelling Text Communication 104

Article Writing

OCTOBER 29, 2022

Become an expert storyteller , too. To me, effective communication should be brief and concise. Spend 80% of your time writing your title and only 20% on the text. Next, make your text scannable. It’s difficult to read long blocks of text. It’s difficult to read long blocks of text. Know Your Value.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Freelance Magic

FEBRUARY 22, 2023

billion monthly active users , here are some pros and cons for Facebook : Pros You can be a part of multiple groups and communities to create connections with peers and your target clients. The platform supports multiple content types like images, text, and videos. Like Facebook, you can be a part of many relevant communities.

Social Media 130

Social Media Freelance Media Portfolio 130

Neil Patel

OCTOBER 5, 2021

They are qualities that will help your content marketer uncover different angles, content gaps , and storytelling ideas that will make your content stand out. Great Content Marketers Understand Storytelling. When looking at the top content marketers’ qualities, storytelling should rank high. How did they do it?

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Hacker

FEBRUARY 22, 2023

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Overall, product content strategists are storytellers.

Portfolio 90

Portfolio Content Education Storytelling 90

Buffer

OCTOBER 30, 2023

  LinkedIn growth tactics that worked for me There are countless tactics that people swear by — post six times every week, publish a carousel, text, video, everything all at once, comment under at least 50 posts as soon as influencers hit publish, etc.  Instead, write a text-based post along with your video for more context. 

Content Creation 115

Content Creation Social Media Consulting Script 115

Smart Blogger

MAY 9, 2023

To enhance your storytelling skills, practice writing short stories or personal anecdotes in your free time. But no one likes to read convoluted text. So, strive for clear, concise language that communicates your message effectively. This will help you develop the ability to weave captivating narratives into your copy.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Content Hacker

JANUARY 21, 2024

This genre offers readers an escape from the blunt edges of hard news by infusing human experience into storytelling. The goal here is not to replicate but rather to stimulate your creative juices by reading about diverse topics and unique storytelling methods. Be selective about their usage for maximum effect.

Writing 52

Writing Storytelling Writing Style Creativity 52

Income Diary

MARCH 19, 2024

These backlinks from established and high-authority sites communicate to search engines that your site is a fountain of knowledge on particular subjects, thereby lifting your site higher in search rankings. Text ads are the most commonly recognized format, displaying as concise, clickable headlines directly on the SERPs.

Promotion 105

Promotion Website Social Media Advertising 105

ContentWriters

MAY 31, 2023

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. B2B copywriters typically work as part of a company’s marketing team to understand the stories, language, and voice that best communicate value to their specific business audience. Landing pages. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

ContentWriters

SEPTEMBER 28, 2022

As a content consumer, what do you enjoy more: reading a bunch of text or engaging, interacting, and playing around with what you’re consuming? As you interact and communicate, you get to know your audience, and your audience also gets to know your brand more. Interactive Storytelling. The latter, of course!

IT 52

IT Marketing Storytelling Entertainment 52

Content Hacker

FEBRUARY 18, 2024

Remember though – successful personal blogs go beyond mere storytelling; they engage readers by resonating with them on a deeper level. Visuals are key to elevating your narrative — breathing life into plain text. Blogging platforms have evolved from simple text-based interfaces to rich multimedia experiences.

Blog 52

Blog Blogging Social Media Storytelling 52

Smart Blogger

MARCH 30, 2023

Humor, or humour if you’re across the pond, is any form of communication intended to evoke laughter and provide amusement. Cringe Humor We have all experienced cringe moments in our lives, which is why this type of humor works so well in storytelling. Here’s what you need to know about humor. What is Humor?

Prose 120

Prose Entertainment Writer Storytelling 120

Neil Patel

MARCH 27, 2023

Messaging and storytelling are also important. Product description : Communicate with your audience to convert them from visitors to customers by stating why they need your product. Top Priorities for Product Pages When you’re browsing online, do you notice the typical product page formula from site to site?

Content 102

Content Keywords Brand Awareness Retail 102

Neil Patel

JUNE 14, 2021

For your content to appeal to your ideal readers, make sure there’s more to it than just large blocks of text. Use Storytelling in Your Content. Using storytelling in your content (from sales pages to social media posts) is a way to create an emotional connection with your audience. Storytelling has another powerful function.

Marketing 140

Marketing Storytelling Social Media Keywords 140

The Hoth

JANUARY 5, 2023

If your narrative storytelling is strong and your call-to-action is convincing, you stand the greatest chance of boosting conversion rates. . These newsletters tend to feature short blocks of text and minimal graphic design to enhance readability. Using visuals over text will improve retention and engagement, according to research.

Writing 100

Writing Marketing Education Text 100

Smart Blogger

JULY 20, 2023

This little snippet of text is your content’s backstage pass to the Google SERP concert! Think of this as your micro-storytelling moment. ” Here, the keyword is naturally integrated into the text, making it appealing to both search engines and users. Explore now!”

Search Engine Optimization 75

Search Engine Optimization Writing Digital Marketing Engineering 75

Smart Blogger

DECEMBER 29, 2023

An attractive LinkedIn profile is one that effectively communicates your professional story, showcases your achievements, and reflects your unique professional identity. Use Visuals and Storytelling : People connect with stories. A dynamic profile indicates an active and engaged professional.

Lead Generation 72

Lead Generation Social Media Education Brand Awareness 72

Smart Blogger

JUNE 9, 2023

Redefine Storytelling & Harness the Power of Audio The power of storytelling isn’t just confined to text. Engage with Your Audience The era of one-way communication is over. Another key to using memes effectively is staying current. Let’s say you have a blog post about the latest content marketing trends.

Content Marketing 92

Content Marketing Brand Awareness Marketing Content 92

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. Social videos generate 1200% more shares than text and images combined. Amazon Echo. Google Home.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Credible Content

MAY 28, 2023

Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. Electronic documents and publications started to gain traction, often distributed in formats like PDF (Portable Document Format) or plain text files. Intriguing and Clear: Strike a balance between intrigue and clarity.

Promotion 130

Promotion Publisher Publishing Publishing 130