Content Marketing Institute

AUGUST 28, 2018

Alenka Bester , head of digital content marketing, Zavarovalnica Triglav. Publish for the sake of publishing. It’s amazing, but I still see companies that post for the sake of posting, with no specific goals in mind and no plan for the type of content they want to create. Medved , content director, Capterra.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

JANUARY 15, 2018

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. Youness Bermime, content writer, writersdo.com. I don’t need to read what’s already been published 300 times, says @YounessBermime. contentmarketing Click To Tweet.

Content 111

Content Content Creator Content Marketing Social Media 111

ProBlogger

FEBRUARY 15, 2015

Schedule or publish the post. Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried. My frog is usually content creation. Write a post. Format the post.

Editorial 55

Editorial Blog Blogging Social Media 55

Moz

JANUARY 28, 2019

It all starts with the concept of E-A-T. You are what you E-A-T Google's Search Quality Rater Guidelines put a great deal of importance on the concept of E-A-T — an acronym for expert , authoritative , and trustworthy. You can then reach out to those publishers to see if they'll update those mentions with links.

SEO 51

SEO Brand Awareness Editorial Engineering 51

Contently

DECEMBER 14, 2022

To develop a results-driven strategy, your content team needs to understand what type of information (and what content formats) your audience craves and what your competitors have already published. When discussing content strategy, explore what content distribution would be a good fit.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Contently

MARCH 18, 2024

Royal Bank of Canada Ah, content creation—the challenge at the heart of financial content marketing only mounts when you realize you’re up against not just other financial institutions but also traditional publications, fintech startups, and even TikTok influencers. So, how do you scale your financial content creation efforts?

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Neil Patel

JANUARY 21, 2023

Curated content is the process of finding and sharing relevant and valuable content from other sources. It can be used to supplement your own original content, or it can be published as standalone pieces. Content creation is the process of creating original content from scratch.

Content Creation 89

Content Creation Content Social Media Editorial 89

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. When you publish #content that aims to be all things to all people, it's not useful.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals. This template is part of the article How to Define a Workflow That Keeps Content Production On Track. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Intergrowth

NOVEMBER 6, 2022

There’s an added benefit as well: Strong content marketing efforts lend credibility to your brand. By publishing shareable articles about your niche, you’ll build a reputation as an expert in your industry. Thought Leadership Content makes you an authority in your industry or niche. Hire a Team to Write Effective Content.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Moz

DECEMBER 13, 2020

In link building, all those bloggers, publishers, editors, etc. This concept is — sadly — seldom applied to link building. What usually happens: The content team creates what they think is a great content asset. The outreach team delivers that content to the contacts they identified prior to the content creation.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

NOVEMBER 22, 2017

The three Cheetah Sheets allow you to refine your critical concepts. It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. My favorite Amy-ism: “You’re not finished until you press publish!” Create, publish, and – if necessary – replace. video Click To Tweet. Conclusion.

Creativity 107

Creativity Content Marketing Marketing Content 107

Neil Patel

JUNE 22, 2021

Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be. Results are relative.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] is Matthew Woodward’s blog where he posts about SEO content. link] gives writers insight and ideas how to publish great content.

Creativity 98

Creativity Blog Blogging Food 98

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. How often do they publish their works?

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Once I’ve found that element, I research the heck out of it and focus on that concept.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Contently

DECEMBER 28, 2022

When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. So, be careful: Don’t publish AI-generated content without fact-checking it first.

Content 132

Content Text Content Creation Creativity 132

The Hoth

FEBRUARY 20, 2024

Understanding Topical Authority Whenever websites consistently publish thought-leader-tier content expertly written on a particular topic or subject, Google takes notice – and they begin to build topical authority. Stay tuned to learn how you can establish topical authority in your industry.

SEO 59

SEO Medical Digital Marketing Keywords 59

Buffer

NOVEMBER 16, 2015

Sort your effective and prospective content marketing assets by theme 15. List the types of content you’ll be dealing with 16. Snapshot the content team and the workflow 17. Estimate your content capacity 18. Map out your editorial calendar 19. Make a content promotion workflow 20.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

JANUARY 1, 2018

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. How often should I publish?”. Quantity should trump quality (sometimes).

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Content Marketing Marketing Content Content Creation 0