Make a Living Writing

APRIL 15, 2024

from the Editorial Freelancers Association) to enhance your credibility. Tips for Success : Familiarize yourself with industry-specific terminology, cultivate strong research skills, and demonstrate your ability to simplify complex concepts through your writing samples. APA, MLA), and consider obtaining certifications (e.g.,

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Content Marketing Institute

OCTOBER 7, 2017

09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Source: Content Marketing Institute ).

Content Marketing 88

Content Marketing Marketing Content Advertising 88

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

Management 124

Management Freelance Content Management System Content 124

Article Writing

NOVEMBER 16, 2022

Could you give an overview of your involvement in the world of PropTech, and a bit about what you and the other Editorial Board members at Propmodo do? According to a poll conducted by Forrester , out of all content marketing shared by a business, thought leadership materials are the most impactful.

IT 72

IT Editorial Contractor Utilities 72

Content Marketing Institute

JANUARY 7, 2019

Text Optimizer: Include related keywords and concepts. You can analyze those search snippets and extract related terms and concepts. Try incorporating a set of 15 into your content, then run the tool to see how it improves your score. Repeat the process until the content scores 90 or higher.

Editorial Team 99

Editorial Team Editorial Concept Content 99

Smart Blogger

FEBRUARY 20, 2023

It also requires work experience, proof of previous success, and a solid understanding of digital marketing statistics, concepts and trends. It also requires 3-5 years of experience in social media, brand, or project management. Certifications in related areas like SEO can give a competitive edge.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 109

Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

MAY 23, 2018

I collect everything there – to-do lists, content ideas , business plans, notes for meetings, notes during meetings, research, travel plans, and so on. I flesh the concept out there, and then move it to Microsoft Word. Use @evernote for to-do lists, content ideas, business plans, notes, etc. Arnie Kuenn, CEO, Vertical Measures.

Marketing 102

Marketing Editorial Team Editorial Text 102

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Boom – topic cluster.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. One audience segment, shown at the top, develops concepts. The next creates detailed designs.

Management 74

Management Electronics Media Architecture 74

Content Marketing Institute

NOVEMBER 14, 2017

If CMI launched today, there is no way it could compete as a broad education and training site for content marketing. We would have to focus on a niche like nonprofit content marketing or content marketing for financial services companies. Content marketing mission statement.

Content 98

Content Editorial Finance Education 98

Content Hacker

FEBRUARY 20, 2024

At Content Hacker, we believe in empowering you to share that narrative with the world through effective long-form content marketing. Sometimes, concepts are better explained through visual aids than text alone. But where do you begin? The answer is simpler than you might think: start a free blog.

Blog 52

Blog Blogging Social Media Collaboration 52

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests.

Script 125

Script Concept Insurance Social Media 125

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 107

Writer Content Freelance Editorial Team 107

Animalz

AUGUST 22, 2022

What if you could create content marketing images that made the reader smarter—and made you a better writer? It’s worth considering why featured images have become a standard part of most editorial processes. Draw Favorite Concepts in Excalidraw. Here’s how it happens. Stock Photo Failings. There are good reasons.

Persuasion 67

Persuasion Editorial Text Concept 67

Neil Patel

JUNE 1, 2021

Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. This is a creative option that will probably draw attention among the interested audience who also watched that content. Tutorial Videos. Memory Videos. This is a fact.

Creativity 141

Creativity Storytelling Concept Audience 141

Pronto Marketing

SEPTEMBER 15, 2022

But before conducting keyword research, you need to make sure that you understand a key concept of keyword analysis: search intent. A surefire way to avoid losing track of your content strategy is creating an editorial process that helps you ensure that all contributing members are productive and accountable to the tasks assigned to them.

Editorial 52

Editorial Content Blog Blogging 52

ProBlogger

NOVEMBER 24, 2012

Just this week, I turned down content submitted by a global digital marketing agency. Between pitching, concepting and writing the posts (let’s say a total of four hours), keyword research (an hour?), If your content marketing strategy is positioned as an SEO tool, you’re doing it wrong. Far from it.

Content Marketing 42

Content Marketing Agency Marketing Content 42

Moz

JANUARY 1, 2019

Basic questions (these usually relate to defining concepts). With that in mind, People Also Ask results are important for content marketers on two fronts: They allow us lots of insight into what our target audience wants to know. Google Suggest Google Suggest is another search-based tool for content marketers.

Landing Page 59

Landing Page Social Media Architecture Keywords 59

Moz

FEBRUARY 9, 2021

While this can work well with freelance writers, I’ve found some writers (particularly in-house content marketers) feel this is too prescriptive. Every writer and content team is different, so all I can say is just use your best judgment. Funnel stage. Don’t favor keywords with high volume over high intent match.

Writer 60

Writer SEO Writing Content 60

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

FEBRUARY 27, 2018

Innovative marketers are embracing a solution – the slow content marketing movement. Much as the slow food movement argues less-but-better food will deliver improved health results, the slow content marketing movement insists less-but-better content will deliver improved marketing results.

Content Marketing 109

Content Marketing Marketing Content Content Creator 109

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Underperforming content: theory first.

Content 74

Content Keywords Ad Copy SEO 74

ProBlogger

FEBRUARY 10, 2014

The switch to (not provided) keywords is seen as a restriction by some, but really it’s an invitation to rock some of the best and most-effective content the Web has ever seen. What does a content system look like? There are a few elements: An editorial calendar that is both active and consistent.

Keywords 44

Keywords Blogger Construction Copywriter 44

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

SEPTEMBER 13, 2012

ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. They must enforce editorial guidelines or risk having their content rejected by distribution partners. However, there’s one piece of insight that’s missing: idea. The lesson?

Editorial 39

Editorial Promotion Concept Blogger 39

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Content Marketing 52

Content Marketing Finance Brand Banking 52

ProBlogger

MARCH 16, 2014

Example: my blog is about essay writing, but I write an article for the blog about fashion or concept gadgets. Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., but you will definitely find EXACT contacts there).

Post 47

Post Editorial Team Proofreader Editorial 47

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Neil Patel

APRIL 22, 2021

Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. The urge to belong is related to the concept of social proof. Social proof is centered around a concept that people will take action based on what others have done.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145