Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Through observation, brainstorming, and A/B testing, you can come up with a new concept that others can learn from. Results are relative.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Content Hacker

FEBRUARY 19, 2024

Use images to break up text, illustrate concepts, or provide visual examples related to your content. Create an Editorial Calendar So, you’re ready to turn your blog into a bustling hub of awesome content, right? Say hello to your new best friend: the editorial calendar. Well, it all starts with planning and organization.

Writing 52

Writing Editorial Blog Blogging 52

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Tactic #4: Evoke Curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

BKA Content

APRIL 16, 2023

In order to get new customers and increase overall sales, you need longer engagement than that! Here are 17 tips to turn your writing into stellar content that drives sales and increases leads. Build a Web Content Strategy Your editorial calendar will serve as the cornerstone of your content marketing strategy.

Writing 82

Writing Web Content Content Writer Content 82

Pronto Marketing

SEPTEMBER 15, 2022

If you ever get stuck trying to identify what to put under “Target Businesses”, you can do this process backwards: Get a list of current clients from your support and sales teams and find out what services they are subscribed to. Why are they contacting your sales team? Start by creating an editorial calendar. How old are they?

Editorial 52

Editorial Content Blog Blogging 52

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests.

Script 125

Script Concept Insurance Social Media 125

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 94

Manufacturing Content Marketing Marketing Editorial 94

Content Hacker

FEBRUARY 20, 2024

Sometimes, concepts are better explained through visual aids than text alone. Then, plan out your content ahead of time, using tools like editorial calendars or simple spreadsheets to keep track of topics, deadlines, and publishing dates. Multimedia elements not only captivate but also deepen comprehension.

Blog 52

Blog Blogging Social Media Collaboration 52

Intergrowth

NOVEMBER 6, 2022

That faith encourages them to embark on (or continue) the customer journey through the sales funnel. And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales. That loyalty, in turn, will increase your website traffic and ultimately result in more sales. Blog articles.

Content Marketing 75

Content Marketing Marketing Content Agency 75

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. I felt like I had mastered some pretty difficult concepts (it was a third-year psychology exam, after all) and was well on my way to acing a test – all before breakfast! Then I made the holiest of holies: the editorial calendar. But that is just the beginning, right?

Editorial 47

Editorial Blog Blogging Social Media 47

Content Marketing Institute

OCTOBER 7, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. 50:58): Robert’s “note”: A few episodes back, Robert raved about a new book, Get Serious About Editorial Management for Business to Business Media Professionals.

Content Marketing 87

Content Marketing Marketing Content Advertising 87

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Quick Sprout

JULY 26, 2022

Conversion Rate Experts – Best for Turning Leads into Sales. Some of the top ways that they get links for their clients include: Editorial links for niche websites Guest posting opportunities HARO link acquisition Resource page links Broken link reclamation Content development Submission based links Skyscraper link outreach.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Content Marketing Institute

OCTOBER 29, 2017

The concept took off immediately. The concept took off, says @JoePulizzi. Michele Linn bought into the vision and took over editorial. Peter Loibl agreed to come over from Crain’s to run sales. Just over six months later, in May 2010, Content Marketing Institute was born. People came to the site. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Consulting 110

Content Marketing Institute

AUGUST 28, 2018

All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal. Don’t create #content simply to fill an editorial calendar, says @tamadear. The Martin Luther King Day sale! CMWorld Click To Tweet.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. I felt like I had mastered some pretty difficult concepts (it was a third-year psychology exam, after all) and was well on my way to acing a test – all before breakfast! Then I made the holiest of holies: the editorial calendar. But that is just the beginning, right?

Editorial 26

Editorial Blog Blogging Social Media 26

Moz

JANUARY 1, 2019

Basic questions (these usually relate to defining concepts). Other teams to get involved: Customer support and sales team (including for training). Add these to your editorial schedule as high-priority. Include your sales team for them to know how to best explain your product benefits to clients. Implement QAPage Schema.

Landing Page 59

Landing Page Social Media Architecture Keywords 59

Moz

FEBRUARY 9, 2021

After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus. When working with your content team on this, make sure you emphasize that this is a new content type that can be added to editorial planning.

Writer 60

Writer SEO Writing Content 60

Intergrowth

MARCH 5, 2023

It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Your growth (one new person and doubled sales) is lower, but your profit ratio is higher.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

FEBRUARY 15, 2015

Darren’s low-tech editorial schedule. I felt like I had mastered some pretty difficult concepts (it was a third-year psychology exam, after all) and was well on my way to acing a test – all before breakfast! Then I made the holiest of holies: the editorial calendar. But that is just the beginning, right?

Editorial 55

Editorial Blog Blogging Social Media 55

Moz

JANUARY 28, 2019

It all starts with the concept of E-A-T. You are what you E-A-T Google's Search Quality Rater Guidelines put a great deal of importance on the concept of E-A-T — an acronym for expert , authoritative , and trustworthy. These high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential.

SEO 51

SEO Brand Awareness Editorial Engineering 51

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. It helps me think through the features, the different product tiers, the sales cycle, etc. Posts targeting specific search concepts, usually 2,200+ words in length, written to gain backlinks, comments, and organic search. List the types of content you’ll be dealing with 16.

Content Marketing 52

Content Marketing Marketing Writing Content 52

ProBlogger

SEPTEMBER 13, 2012

ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. They must enforce editorial guidelines or risk having their content rejected by distribution partners. The consumer industry has sales seasons and so too should review blogs. .

Editorial 39

Editorial Promotion Concept Blogger 39

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. They are qualified prospects ready to buy and willing to talk to sales. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Men With Pens

FEBRUARY 18, 2010

Another discussion was with an associate who said he saw freelance projects on Elance with bids of $50 for sales letters and $5 for blog posts. Copywriting includes writing sales letters, brochures, blog posts for business sites, web pages, etc. It helps to close sales. Guys, what in the wide world of sports are you thinking?

Copywriter 97

Copywriter Copywriting Projects Freelance Copywriting 97

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. They delivered the #content.

Brand 97

Brand Contractor Editorial Content 97

ProBlogger

JANUARY 29, 2018

You know when you’re doing a sales page and you’re just, “Ugh. We use it obviously for our Christmas sale at the end of each year. The same concept for sure. But Leads is something which also integrates into sales pages as well. We go from, “Here’s my sales page or my opt-in page. Where do I find one? Laney: Yeah.

Landing Page 45

Landing Page Sales Blogger Blog 45

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Lead generation/nurturing: Is your sales team having trouble finding or qualifying new leads?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

DECEMBER 27, 2017

Bring in more sales leads? Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

JUNE 26, 2019

This is just a very early concept that we’re working on for the next one. The next thing I wanted to talk about is editorial. Editorial is really important. There’s a lot of other things you can do to evolve your editorial strategies. Now, we’re working on our next design. It was all information.

Blog 24

Blog Blogging Blogger Architecture 24

Content Marketing Institute

NOVEMBER 26, 2018

The concept of publishing research isn’t new. While the concept may seem oddly boring, the simple study was picked up by sites like the Kitchn and generated significant buzz for the food startup.@OhMyGreenHQ OhMyGreenHQ uses sales data to report interesting insights – like most popular flavor of LaCroix. Click To Tweet.

Content 89

Content Editorial Freelance Projects 89

Content Marketing Institute

FEBRUARY 27, 2018

The concept of quality over quantity is a long-held business truth as proven with research: HubSpot found that over 90% of its blog leads came from old blog posts. If your aim is to drive leads, you don't need to make more #content, just more effective content. mmagnarelli Click To Tweet. Sharpen your distribution strategy.

Content Marketing 108

Content Marketing Marketing Content Content Creator 108

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

NOVEMBER 22, 2017

The three Cheetah Sheets allow you to refine your critical concepts. It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. It described six universal persuaders that can be used to change a voter’s mind, make a sale, or propose marriage. These include: Reciprocation.

Creativity 105

Creativity Content Marketing Marketing Content 105

Men With Pens

DECEMBER 6, 2009

I think the tipping point is where a blogger is blogging away and not selling – the just keep putting free content out there yet never ask for the sale. However, when the posts are used as a sales too, to attract the right people, educate them on what the person sells (even if it is just a rumour! “Calculated&#.

Blog Post 64

Blog Post Post Blog Blogging 64

Content Marketing Institute

JULY 20, 2018

The project brought together multiple groups within the content team, from video production to editorial to social media. The team is now working on concepts for a potential second season. The revenue from the sale to Facebook covered NASCAR’s costs, as well as rights and marketing fees. CMWorld Click To Tweet.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Contently

MAY 12, 2024

Content Calendar 101 First things first—below are some basic concepts to understand before diving into the nuts and bolts of content calendar optimization. Tailor Your Content Calendar to the Sales Funnel An effective content strategy caters to potential customers at different stages of the sales funnel.

Content 105

Content Social Media Editorial Keywords 105