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How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique

Enchanting Marketing

What does get done is when one of his former co-workers comes to him with a design job to create a logo or design some promotional material for an event. I also love Henrietta’s drawings, they help me remember concepts easily and I think they really spice up the course.” And he does a great job!

Concept 235
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English Prepositions: “In,” “On,” and “At”

Grammarly

English preposition: in In : preposition of time As a preposition of time, in is used with the following words and concepts: instant and moment seconds, minutes, and hours amounts of days months seasons years groups of years (decades, centuries, etc.)

Concept 117
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Cultural Writer — Gifts Beyond the Spa

Melanie Saxton

As a cultural writer, I cover community events, holidays, and happenings in and around The Woodlands, Texas. The French bistro and wine bar is a one-of-a-kind concept with carefully curated décor and thoughtful and intentional design that transports guests from the moment they step foot inside.”

Writer 130
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If You’re an Artisan, Write about it! — Artisan Book Editing

Melanie Saxton

As I wrote this cover feature for The Woodlands City Lifestyle , I thought about the talented Texas artists, national artists, and international artists who participated in The Woodlands Waterway Arts Festival, an annual event that rivals the largest festivals in the U.S. Fun for all as artists show their wares!

IT 130
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Writing a Really Short Book Description Is Harder Than It Looks

Jane Friedman

For another, too much plot results in a lack of focus—at the expense of a clear concept and a clear window onto the protagonist’s wants, needs, obstacles, and how her story ends. The reader (an agent, editor, or publisher) wants to grab hold of the concept —the book’s big idea and the emotions it evokes. That’s usually enough.

IT 107
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Avoid, Persevere, Endure, Fight: 4 Goals for Unforgettable Opening Scenes

Jane Friedman

Avoidance is a deceptive concept. Try not to change the events that happen. Pick two to three events that strengthen this motivation and free write about each. They might not know how to deal with it, or it may take energy that they don’t have, or the problem is just so large and nebulous that there’s no easy answer.

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What Is Kairos? History, Definition, and Examples

Grammarly

The concept of kairos comes from ancient Greek philosophy, where it has a role to play among the arts of rhetoric—i.e., Advertising campaigns Advertisers create campaigns that align with current events and trends. News and journalism Journalists report current events and stories as they relate to their audience.